The Extended Postgraduate Programme in Translating the Business Model into a Digital Business Model is designed to equip postgraduate students and professionals with the skills necessary to adapt traditional business models to the digital age. The course provides an immersive learning experience through lectures, workshops, and case studies that foster understanding of digital strategy, e-commerce, and digital marketing techniques. With the growing demand for businesses to integrate digital transformation strategies, this programme offers a vital toolkit for success in today's rapidly evolving market landscape.
Estimated Demand
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 13 August 2026
Translate traditional business models into successful digital ones using cutting-edge technologies and innovative strategies. Gain a deep understanding of digital business models, e-commerce, and digital marketing.
Understand how to leverage technology for competitive advantage.
Learn to create effective digital transformation plans.
Develop skills in digital strategy formulation and execution.
Build a strong network with industry professionals.