Career path
Marketing Executive: A crucial entry-level role in marketing management, this position offers hands-on experience in campaign development and execution. Excellent opportunity for recent BA (Hons) Marketing Management graduates to build a strong foundation in digital marketing and brand management.
Marketing Analyst: Leveraging data analytics, marketing analysts play a vital role in measuring campaign performance and identifying trends. This role requires strong analytical skills and proficiency with marketing software, skills highly valued by UK employers hiring for BA (Hons) Marketing Management graduates.
Social Media Manager: In today's digital landscape, managing social media channels is critical. This role focuses on content creation, community engagement, and driving brand awareness across various social platforms. A key area of focus for those with a BA (Hons) in Marketing Management.
Digital Marketing Specialist: A highly sought-after position in the UK job market, requiring expertise in SEO, SEM, email marketing, and other online channels. BA (Hons) Marketing Management graduates with strong digital marketing skills are in high demand.
Market Research Analyst: Understanding consumer behavior is crucial for effective marketing. Market research analysts gather and analyze data to inform marketing strategies. A valuable role for those with a keen interest in data analysis and marketing strategy.
Key facts about BA (Hons) Marketing Management - 24 months
The BA (Hons) Marketing Management - 24 months program is designed to equip you with the essential skills and knowledge needed to thrive in today's dynamic marketing landscape.
Over the 24-month duration, you'll develop a comprehensive understanding of marketing principles, digital marketing strategies, and consumer behavior analysis.
Learning outcomes include mastering market research techniques, developing effective marketing campaigns, and managing marketing budgets effectively. You'll also gain proficiency in using various marketing analytics tools.
This BA (Hons) Marketing Management program emphasizes practical application through case studies, group projects, and potentially industry placements. This ensures high industry relevance.
Graduates of this program are well-prepared for roles such as marketing executives, digital marketing specialists, brand managers, and market research analysts.
The program's curriculum is regularly updated to reflect current trends in marketing and incorporates the latest digital marketing technologies, guaranteeing its continued relevance within the industry.
You’ll gain experience in areas like social media marketing, content marketing, SEO, and email marketing, making you a highly competitive candidate in the job market.
The intensive 24-month format allows for focused learning and a quicker path to a rewarding career in marketing management.
The BA (Hons) Marketing Management degree provides a strong foundation for a successful career, preparing graduates for diverse opportunities in various sectors.
Why this course?
A BA (Hons) Marketing Management - 24 months degree holds significant value in today's dynamic UK market. The accelerated nature of this qualification caters to the increasing demand for skilled marketing professionals. According to the Office for National Statistics, the UK's marketing and advertising sector employed over 300,000 people in 2022, highlighting the considerable career opportunities available.
This program equips graduates with crucial skills like digital marketing, data analytics, and strategic planning – all highly sought after by employers. With the rise of e-commerce and the ever-increasing importance of online presence, a strong understanding of digital marketing strategies is paramount. The 24-month intensive format allows for quicker entry into the job market, aligning perfectly with the fast-paced nature of the industry.
| Area |
Growth (2021-2023) |
| Digital Marketing |
15% |
| Social Media Marketing |
20% |