The Professional Certificate in Facebook Advertising 101 is designed for small business owners, marketers, and digital enthusiasts who wish to learn the foundational aspects of creating effective ad campaigns on Facebook. This course equips learners with the skills necessary to manage budgets efficiently, track performance data, and optimise their ads for maximum ROI.
In recent years, the demand for professionals skilled in Facebook advertising has surged significantly. As businesses increasingly turn to social media platforms like Facebook to reach new audiences, the need for expertise in this area continues to grow. The column chart below illustrates the estimated number of learners interested in pursuing such training over the next two years.
Estimated Demand
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 27 August 2026
By the end of this course, students will be able to create and launch successful Facebook ad campaigns. They will understand how to utilise Facebook Ads Manager for campaign creation and management.
Learners will also develop skills in targeting specific audiences and optimising ads for better performance.
Upon completion, students can track their ROI effectively and make data-driven decisions based on analytics.