The Extended Undergraduate Certificate in Skills for Business: Sales and Marketing is tailored for individuals seeking career advancement or entry into the dynamic fields of sales and marketing. This course equips learners with practical, real-world knowledge to succeed in a competitive market environment. Key areas covered include market research, product development, customer engagement strategies, and effective communication techniques.
Estimated Demand for Sales and Marketing Professionals
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 16 August 2026
Upon completion of this course, students will be able to:
Develop and implement effective sales strategies.
Analyze market trends and customer needs.
Create compelling marketing campaigns that resonate with target audiences.
Build and maintain strong client relationships through excellent communication skills.
Apply advanced product development techniques to meet market demands.