The Undergraduate Certificate in Implementing a Digital Business Model is designed for individuals who wish to understand and apply the principles of digital transformation within their organisations. This certificate program offers an intensive look at how businesses can thrive in today’s fast-paced digital environment, focusing on key concepts such as digital strategy formulation, business model innovation, and effective use of digital marketing tools. By the end of this course, learners will be equipped with the skills necessary to create a digital business plan that drives growth and improves efficiency.
Estimated UK Learners in Digital Business Models
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 21 August 2026
Students will be able to identify key digital trends and their impact on business models.
Learners can develop a comprehensive digital strategy for an organisation.
Participants will learn how to innovate existing business models using digital technologies.
Graduates will understand the nuances of digital marketing and its role in driving customer engagement.
Upon completion, learners can assess the effectiveness of digital transformation initiatives.