The Professional Undergraduate Programme in Idea Generation Techniques for Design Thinking is a cutting-edge course designed to equip students with the skills necessary to generate innovative ideas. This programme provides learners with a deep understanding of design thinking principles and methods, enabling them to apply these techniques to real-world problems across various industries such as product design, service innovation, and business development. The curriculum includes lectures, workshops, and hands-on projects that foster creativity and problem-solving abilities.
Estimated UK Enrolments in Idea Generation Techniques
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 17 August 2026
Learners will develop the ability to generate and evaluate innovative ideas through design thinking principles. They will learn how to conduct market research, ideate new solutions, prototype and test these concepts in a real-world context.
Students will also gain an understanding of the importance of user empathy and collaboration within teams, enabling them to create products and services that meet the needs of end-users more effectively.