This postgraduate programme is designed for business professionals who wish to transform their traditional business models into digital ones, adapting them to today’s technological landscape. Through a combination of theoretical insights and practical applications, learners will acquire the skills necessary to drive digital transformation within organisations. The course covers key areas such as innovation strategies, strategic planning, and execution in the digital realm.
Estimated UK demand for digital business model education
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 18 August 2026
Translate traditional business models into digital formats and leverage emerging technologies such as AI, blockchain, and the Internet of Things to stay ahead in the digital economy. Students will learn how to develop innovative strategies that align with modern technological trends.
Understand the fundamental principles behind digital transformation and apply them in real-world scenarios to enhance organisational performance.
Develop an entrepreneurial mindset capable of creating new business models that thrive in a digital environment.
Master the execution phase of digital initiatives, ensuring seamless integration and optimal results.
Gain expertise in assessing market trends and identifying opportunities for digital innovation.