The Extended Undergraduate Certificate in Understanding a Digital Business Model provides an in-depth look at the principles and practices that drive digital success in modern businesses. Designed for undergraduate students and professionals alike, this programme equips learners with the knowledge and tools necessary to create effective digital strategies, understand e-commerce platforms, and leverage data-driven decision-making processes.
This course is tailored to those interested in navigating the complexities of today's online marketplaces and fostering innovation within digital business frameworks. The curriculum covers a range of topics such as digital marketing, customer engagement through technology, and strategic planning for growth in an increasingly connected world.
UK Demand Outlook
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 16 August 2026
Understand the digital business model and its impact on modern organisations through this Extended Undergraduate Certificate. Students will learn how to analyse and implement successful online strategies and gain insight into key aspects of e-commerce and digital marketing.
Develop an understanding of data-driven decision-making and its role in shaping digital business models.
Learners will be able to create effective digital strategies that align with organisational goals and enhance competitiveness in the global market.
Gain practical skills for implementing and managing successful digital initiatives within a variety of industries.
Understand the importance of customer engagement through technology and develop strategies for fostering positive relationships online.
