The Extended Professional Certificate in Understanding a Digital Business Model is essential for professionals who wish to navigate the complex digital landscape and enhance their strategic decision-making. This course equips learners with the knowledge and skills necessary to grasp key elements of digital business models, including revenue streams, customer relationships, and value propositions. By completing this programme, students will be able to analyse existing digital business models critically and design innovative ones that can propel them ahead in today’s competitive market.
The UK market for professionals seeking to understand digital business models is growing steadily.
Estimated Demand Growth
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 24 August 2026
Upon completion of the Extended Professional Certificate in Understanding a Digital Business Model, students will be able to:
- Analyse and evaluate key components of digital business models.
- Design innovative digital business strategies for revenue generation.
- Understand customer relationships and value propositions in digital environments.
- Apply theoretical foundations to practical applications within their organisations.
- Enhance strategic decision-making skills in the context of digital transformation.