The programme consists of 3 stages.
Stage 1 leads to award of Level 7 Diploma in Strategic Marketing
Mandatory units
- Contemporary Issues and Principles of Marketing (20 credits)
- Consumer Behaviour and Market Communications (20 credits)
- Digital and Social Media Marketing (20 credits)
- Contemporary Challenges and Strategic Marketing (20 credits)
- Strategic Brand Management (20 credits)
- Marketing Research Project (20 credits)
? Successful completion of Stage 1 leads to progression to Stage 2
Stage 2 leads to award of Level 7 Diploma in Strategic Management and Leadership
Mandatory units
- Strategic Management (20 Credits)
- Strategic Leadership (20 Credits)
- Strategic Human Resource Management (20 Credit)
- Advanced Business Research Methods (20 Credits)
Optional units (Choose any 2units to make 120 credits)
- Strategic Financial Management (20 Credits)
- Supply Chain and Operations Management (20 Credits)
- Entrepreneurship and Innovation (20 Credits)
- Globalisation and Corporate Governance (20 Credits)
- Strategic Change Management (20 Credits)
- Strategic Marketing (20 Credits)
? Successful completion of Stage 2 leads to progression to Stage 2
Stage 2 leads to award of MBA Degree
? Successful completion of Stage 2 leads to award of Degree by the university.
Assessment
The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.