Undergraduate Certificate in Web Analytics for Marketing Professionals

Monday, 16 February 2026 12:18:47

International applicants and their qualifications are accepted

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Overview

Overview

Web Analytics

is a crucial tool for marketing professionals to measure and analyze website data.
Unlock the power of data-driven decision making with our Undergraduate Certificate in Web Analytics.
This program is designed for marketing professionals who want to gain a deeper understanding of web analytics and its applications.
By learning how to collect, analyze, and interpret website data, you'll be able to measure website performance and make informed marketing decisions.
You'll also gain skills in data visualization, reporting, and optimization techniques.
Take the first step towards becoming a data-driven marketer and explore this certificate program further.

Web Analytics is a crucial skill for marketing professionals, and our Undergraduate Certificate in Web Analytics is designed to equip you with the knowledge and tools to measure and analyze website data. By gaining expertise in web analytics, you'll be able to web analytics drive data-driven decision making, optimize marketing campaigns, and boost conversions. This course offers a unique blend of theoretical foundations and practical applications, covering topics such as data collection, analysis, and reporting. With web analytics skills, you'll enjoy enhanced career prospects in digital marketing, and our graduates have gone on to secure roles in leading marketing agencies and companies.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Web Analytics Fundamentals •
• Data Collection and Measurement •
• Web Analytics Tools and Software •
• Data Analysis and Reporting •
• Conversion Rate Optimization •
• User Behavior and Segmentation •
• A/B Testing and Experimentation •
• Data Visualization and Storytelling •
• Web Analytics for E-commerce •
• Mobile and Social Media Analytics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Web Analytics for Marketing Professionals

The Undergraduate Certificate in Web Analytics for Marketing Professionals is a specialized program designed to equip students with the skills and knowledge required to analyze and interpret website data to inform marketing strategies. This program is ideal for marketing professionals who want to enhance their skills in web analytics and gain a deeper understanding of how to measure the effectiveness of online marketing campaigns.
By completing this certificate, students will be able to analyze website data, identify trends and patterns, and make data-driven decisions to drive business growth.
The program covers a range of topics including web analytics tools, data analysis, and reporting, as well as the application of web analytics in various marketing contexts.
Industry relevance is high, as many companies are now recognizing the importance of web analytics in measuring the success of their online marketing efforts.
The Undergraduate Certificate in Web Analytics for Marketing Professionals is a great way for marketing professionals to stay up-to-date with the latest trends and technologies in web analytics and to enhance their career prospects.
The program is designed to be completed in a short period of time, typically 6-12 months, making it an ideal option for those who want to gain new skills quickly.
The program is also highly relevant to the digital marketing industry, where web analytics plays a critical role in measuring the success of online marketing campaigns.
By completing this certificate, students will be able to apply their knowledge and skills in a real-world setting, making them more attractive to potential employers.
The Undergraduate Certificate in Web Analytics for Marketing Professionals is a great way for marketing professionals to gain a competitive edge in the job market and to advance their careers in the field of digital marketing.

Why this course?

Undergraduate Certificate in Web Analytics is a highly sought-after qualification for marketing professionals in today's data-driven market. According to a recent survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data analysis is crucial for making informed business decisions. With the rise of digital marketing, understanding web analytics has become essential for measuring campaign success and optimizing marketing strategies.
Statistic Percentage
Marketers who use data analytics to inform their decisions 85%
Marketers who believe data analytics is crucial for business success 90%
Marketers who use web analytics tools to measure campaign success 95%

Who should enrol in Undergraduate Certificate in Web Analytics for Marketing Professionals ?

Web Analytics Ideal Audience
Marketing professionals seeking to enhance their skills in data-driven decision making Typically include:
Digital marketing specialists With 1 in 5 UK businesses using web analytics to inform their marketing strategies, this course is ideal for those looking to stay ahead of the curve.
E-commerce managers In the UK, e-commerce sales are projected to reach £1.1 trillion by 2025, making web analytics a crucial skill for those in this field.
Marketing analysts With the rise of big data, marketing analysts need to be able to extract insights from large datasets, making web analytics a valuable skill for this role.