Undergraduate Certificate in Theory and Application of Extended Marketing Mix

Sunday, 07 September 2025 23:03:13

International applicants and their qualifications are accepted

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Overview

Overview

The Extended Marketing Mix is a fundamental concept in marketing that has evolved over time to include new channels and strategies. This Extended Marketing Mix has become increasingly important for businesses to stay competitive.

Our Undergraduate Certificate in Theory and Application of Extended Marketing Mix is designed for marketing professionals and students who want to understand the latest trends and techniques in the field.

Through this program, you will learn about the history and development of the Extended Marketing Mix, its key components, and how to apply them in real-world scenarios.

You will also explore the impact of digital marketing, social media, and data analytics on the Extended Marketing Mix and how to leverage these tools to achieve business objectives.

By the end of this program, you will have a deep understanding of the Extended Marketing Mix and be able to apply its principles to drive business success.

So why wait? Explore our Undergraduate Certificate in Theory and Application of Extended Marketing Mix today and take the first step towards advancing your marketing career!

Extended Marketing Mix is a comprehensive framework for businesses to develop innovative marketing strategies. This Undergraduate Certificate course delves into the theory and application of Extended Marketing Mix, enabling students to analyze and create effective marketing plans. By studying Extended Marketing Mix, students gain a deeper understanding of how to balance marketing elements such as product, price, promotion, and place. With this knowledge, they can enhance their career prospects in various industries, including marketing, business, and management. The course also covers key concepts like market research, segmentation, and targeting, providing students with a solid foundation for a successful career in marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Marketing Research Methods •
• Consumer Behavior and Segmentation •
• Brand Management and Positioning •
• Product Development and Life Cycle •
• Pricing Strategies and Tactics •
• Advertising and Promotional Mix •
• Digital Marketing and E-commerce •
• Social Media Marketing and Influencer •
• Data-Driven Marketing and Analytics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Theory and Application of Extended Marketing Mix

The Undergraduate Certificate in Theory and Application of Extended Marketing Mix is a specialized program designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.
This program focuses on the extended marketing mix, which includes not only the traditional four Ps (product, price, promotion, and place) but also people, process, and physical evidence. Students will learn how to analyze and apply these elements to create effective marketing strategies that drive business results.
The learning outcomes of this program include the ability to apply marketing principles to real-world problems, analyze market data to inform marketing decisions, and develop and implement marketing campaigns that achieve business objectives. Students will also gain a deep understanding of the latest marketing trends and technologies, including digital marketing, social media, and data analytics.
The duration of the program is typically one year, with students completing a set of core courses and electives that cater to their interests and career goals. The program is designed to be flexible, with online and on-campus options available to accommodate different learning styles and schedules.
Industry relevance is a key aspect of this program, as it prepares students for careers in marketing, advertising, and related fields. The extended marketing mix is a widely accepted framework in the industry, and graduates of this program will be well-equipped to succeed in a variety of roles, from marketing manager to brand manager.
The Undergraduate Certificate in Theory and Application of Extended Marketing Mix is a valuable asset for anyone looking to launch or advance a career in marketing. With its focus on practical application and industry relevance, this program provides students with the skills and knowledge needed to succeed in today's fast-paced marketing landscape.

Why this course?

The Undergraduate Certificate in Theory and Application of Extended Marketing Mix is highly significant in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that the Extended Marketing Mix (EMM) is essential for success in the digital age (Source: CIM, 2020). This certificate program equips learners with the knowledge and skills to apply the EMM effectively, enabling them to develop and implement effective marketing strategies that drive business growth. In the UK, the marketing industry is experiencing significant changes, with 60% of marketers reporting an increase in digital marketing spend in the past year (Source: Econsultancy, 2020). The Undergraduate Certificate in Theory and Application of Extended Marketing Mix is well-positioned to address these changes, providing learners with the expertise to navigate the complexities of modern marketing.
Statistic Value
Percentage of marketers who believe the EMM is essential for success 75%
Percentage increase in digital marketing spend in the past year 60%

Who should enrol in Undergraduate Certificate in Theory and Application of Extended Marketing Mix ?

Ideal Audience for Undergraduate Certificate in Theory and Application of Extended Marketing Mix Marketing professionals, aspiring marketers, and business students in the UK looking to enhance their skills in digital marketing, brand management, and market research.
Key Characteristics: Professionals seeking to upskill in the UK's competitive marketing landscape, with a focus on the extended marketing mix, including digital marketing, brand management, and market research.
Target Audience Statistics: According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 3.5% annually, with digital marketing accounting for 70% of total marketing spend. With the rise of e-commerce, businesses in the UK need professionals who can effectively apply the extended marketing mix to drive growth and success.
Ideal Learners: Individuals with a passion for marketing, business, or a related field, who want to develop a deeper understanding of the extended marketing mix and its practical applications in the UK market.