Undergraduate Certificate in Strategic Marketing for Craft Beer Brewing

Thursday, 19 February 2026 12:09:32

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Marketing for Craft Beer Brewing


Develop the skills to drive growth and success in the competitive craft beer industry with our Undergraduate Certificate program.


Designed for aspiring marketers and brewers, this program focuses on strategic marketing techniques to increase brand awareness, drive sales, and build customer loyalty.


Learn how to analyze market trends, create effective marketing campaigns, and measure their impact on your business.


Gain a deeper understanding of the craft beer market, including consumer behavior, distribution channels, and regulatory environments.


Take the first step towards a rewarding career in craft beer marketing and explore this exciting opportunity further.

Strategic Marketing for Craft Beer Brewing is an innovative course that equips students with the skills to succeed in the rapidly growing craft beer industry. By focusing on strategic marketing, this program helps students develop a deep understanding of the market, target audience, and competitive landscape. The course covers key topics such as brand management, market research, and digital marketing, providing students with a comprehensive toolkit to drive business growth. Graduates can expect career prospects in marketing, sales, and management roles, with opportunities to work for craft breweries, distributors, or related companies.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Marketing Mix (4Ps) for Craft Beer Brewing •
Target Market Analysis for Craft Beer Consumers •
Brand Identity and Positioning in the Craft Beer Market •
Market Research Methods for Craft Beer Brewing •
Segmentation, Targeting, and Positioning (STP) Strategies for Craft Beer •
Product Life Cycle Management for Craft Beer Brands •
Price Strategy and Elasticity for Craft Beer Products •
Distribution Channels for Craft Beer Brewing •
Marketing Communications for Craft Beer Brands •
Measuring and Evaluating Marketing Performance for Craft Beer

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Strategic Marketing for Craft Beer Brewing

The Undergraduate Certificate in Strategic Marketing for Craft Beer Brewing is a specialized program designed to equip students with the knowledge and skills required to succeed in the rapidly growing craft beer industry.
This program focuses on teaching students how to develop and implement effective marketing strategies that drive sales and revenue growth for craft breweries.
Through a combination of theoretical and practical learning, students will gain a deep understanding of the marketing principles and practices that are essential for success in the craft beer market.
Learning outcomes of the program include the ability to analyze market trends and consumer behavior, develop targeted marketing campaigns, and measure the effectiveness of marketing strategies.
The program is typically completed over a period of one year, with students attending classes on campus or online.
The duration of the program allows students to gain a solid foundation in strategic marketing and apply their knowledge in a real-world setting.
The Undergraduate Certificate in Strategic Marketing for Craft Beer Brewing is highly relevant to the industry, as it provides students with the skills and knowledge required to succeed in a rapidly growing and competitive market.
By completing this program, students will be well-equipped to take on roles such as marketing manager, brand manager, or business development manager in the craft beer industry.
The program is designed to be flexible and accommodating, with a range of learning options available to suit different learning styles and preferences.
Overall, the Undergraduate Certificate in Strategic Marketing for Craft Beer Brewing is an excellent choice for students who are passionate about the craft beer industry and want to launch a successful career in marketing.

Why this course?

Undergraduate Certificate in Strategic Marketing for Craft Beer Brewing holds significant importance in today's market, particularly in the UK. According to a survey by the UK's Craft Beer Rising, the UK craft beer market is expected to reach £1.4 billion by 2025, growing at a CAGR of 14.1% from 2020 to 2025. This growth is driven by increasing consumer demand for unique and high-quality beers, as well as the rise of craft breweries.
Year Market Size (£m)
2020 434
2021 533
2022 643
2023 764
2024 896
2025 1030

Who should enrol in Undergraduate Certificate in Strategic Marketing for Craft Beer Brewing?

Ideal Audience for Undergraduate Certificate in Strategic Marketing for Craft Beer Brewing Are you a craft beer brewer looking to elevate your business with data-driven marketing strategies? Do you have a passion for the UK's thriving craft beer scene, with over 8,000 breweries producing over 4,000 different beers? If so, this course is for you.
Key Characteristics: You should be aged 18-65, with a strong interest in marketing and the craft beer industry. You may have some experience in brewing, sales, or marketing, but this is not essential. You should be able to commit to 2 years of study, with a minimum of 4 hours of study per week.
Career Goals: Upon completion of this course, you can expect to gain a solid understanding of strategic marketing principles and their application in the craft beer industry. You may pursue roles such as marketing manager, brand manager, or business development manager, with average salaries ranging from £25,000 to £40,000 per annum in the UK.
Prerequisites: No prior qualifications are required, but a good understanding of marketing concepts and the craft beer industry is beneficial. You will be required to complete a series of assessments and assignments to demonstrate your knowledge and skills.