Strategic Crisis Communication
is designed for practitioners and students seeking to navigate complex crises effectively. This program equips learners with the skills to craft compelling messages, manage stakeholder expectations, and mitigate reputational damage.
By understanding the psychological, social, and cultural factors that influence crisis communication, participants can develop a proactive approach to crisis management.
Through a combination of theoretical foundations and practical applications, learners will learn to analyze crisis situations, identify key messaging opportunities, and implement effective communication strategies.
Whether facing a natural disaster, product recall, or social media backlash, strategic crisis communication is essential for organizations seeking to maintain their reputation and minimize long-term damage.
Join us in exploring the art and science of crisis communication. Discover how to turn crises into opportunities and build a resilient reputation.