Undergraduate Certificate in Services Marketing and Management

Saturday, 13 September 2025 19:00:41

International applicants and their qualifications are accepted

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Overview

Overview

Services Marketing and Management


Designed for aspiring professionals, this Undergraduate Certificate program equips learners with the skills to succeed in the services sector.


Developing a deep understanding of services marketing and management principles, this program focuses on creating innovative solutions for businesses and organizations.

Through a combination of theoretical knowledge and practical applications, learners will gain expertise in areas such as customer experience, market research, and service quality.
Building on this foundation, graduates will be equipped to analyze complex service systems, identify opportunities for improvement, and implement effective strategies to drive growth and profitability.

Whether you're looking to launch a career in services marketing or advance your existing one, this Undergraduate Certificate program offers a comprehensive and engaging learning experience.

Explore the world of services marketing and management today and discover a brighter future for yourself.

Services Marketing and Management is a dynamic and specialized field that offers a unique blend of business acumen and customer-centric approach. This Undergraduate Certificate program equips students with the essential skills to succeed in the services sector, where customer experience is paramount. By studying Services Marketing and Management, you'll gain a deep understanding of how to create value for customers, develop effective marketing strategies, and drive business growth. With a strong focus on practical application, this course provides Services Marketing and Management professionals with the skills to analyze market trends, design innovative services, and lead cross-functional teams.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Services Marketing Mix (Primary: Services Marketing, Secondary: Marketing Mix, Customer Experience) •
• Customer Relationship Management (Primary: CRM, Secondary: Customer Service, Relationship Building) •
• Service Quality Management (Primary: Service Quality, Secondary: Quality Management, Customer Satisfaction) •
• Market Research and Analysis for Services (Primary: Market Research, Secondary: Data Analysis, Business Intelligence) •
• Services Marketing Strategy (Primary: Services Marketing Strategy, Secondary: Competitive Analysis, Market Planning) •
• Brand Management in Services (Primary: Brand Management, Secondary: Brand Identity, Customer Perception) •
• Digital Marketing for Services (Primary: Digital Marketing, Secondary: Online Marketing, Social Media Marketing) •
• Service Operations Management (Primary: Service Operations, Secondary: Process Management, Efficiency Improvement) •
• International Services Marketing (Primary: International Marketing, Secondary: Globalization, Cultural Awareness) •
• Services Management Information Systems (Primary: Services MIS, Secondary: Business Intelligence, Data Analytics)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Services Marketing and Management

The Undergraduate Certificate in Services Marketing and Management is a specialized program designed to equip students with the knowledge and skills required to succeed in the services sector.
This program focuses on the unique aspects of services marketing, including the development of services, pricing, and distribution strategies.
By studying services marketing and management, students can gain a deeper understanding of how to create value for customers and differentiate their organization from competitors.
The learning outcomes of this program include the ability to analyze customer needs, develop effective marketing strategies, and manage services operations.
The duration of the program is typically one year, although this may vary depending on the institution and the student's prior qualifications.
The Undergraduate Certificate in Services Marketing and Management is highly relevant to the services industry, which is a significant sector in many economies.
Services marketing and management are critical functions in organizations that provide intangible products such as healthcare, finance, and education.
By completing this program, students can pursue careers in services marketing, management, and related fields, such as business development, operations management, and customer service.
The skills and knowledge gained from this program can also be applied to other industries, such as retail, hospitality, and tourism.
Overall, the Undergraduate Certificate in Services Marketing and Management is an excellent choice for students who want to launch a career in services marketing and management.

Why this course?

Undergraduate Certificate in Services Marketing and Management is highly significant in today's market, particularly in the UK. According to a report by the Chartered Institute of Marketing (CIM), the services sector accounts for approximately 80% of the UK's GDP, with a projected growth rate of 2.4% in 2023.
Year Services Sector Growth Rate
2020 2.1%
2021 2.5%
2022 2.8%
2023 2.4%

Who should enrol in Undergraduate Certificate in Services Marketing and Management?

Ideal Audience for Undergraduate Certificate in Services Marketing and Management Are you a recent graduate looking to kick-start your career in the services sector? Do you have a passion for understanding consumer behavior and developing innovative marketing strategies? If so, this certificate is perfect for you.
Key Characteristics: You should be a motivated and ambitious individual with a strong desire to succeed in the services industry. You'll also need to have a good understanding of business principles, including finance, accounting, and operations management. In the UK, the average salary for a services marketing manager is around £35,000 per annum, with opportunities for career progression to senior roles.
Career Outcomes: Upon completion of this certificate, you can expect to gain a solid foundation in services marketing and management, enabling you to secure entry-level positions in the industry. With experience and further education, you can progress to senior roles such as marketing manager, business development manager, or even start your own business.
Prerequisites: There are no formal prerequisites for this certificate, but you should have a good understanding of business principles and be able to commit to the program's requirements. If you're a recent graduate, you may also want to consider combining this certificate with a degree in a related field, such as business, marketing, or management studies.