Undergraduate Certificate in Retail Market Segmenting and Targeting

Wednesday, 17 September 2025 01:49:16

International applicants and their qualifications are accepted

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Overview

Overview

Undergraduate Certificate in Retail Market Segmenting and Targeting

Designed for aspiring retail professionals, this program focuses on market segmenting and targeting to help learners develop a deeper understanding of consumer behavior and preferences.

By studying market research, consumer analysis, and segmentation techniques, learners will gain the skills to identify and cater to specific customer groups, increasing sales and revenue for retail businesses.

Through a combination of theoretical knowledge and practical applications, learners will learn how to analyze market trends, create effective marketing strategies, and measure campaign success.

Whether you're looking to launch a career in retail or advance your existing one, this program provides the perfect foundation for success in the competitive retail industry.

Explore the world of retail market segmenting and targeting today and discover how to drive business growth and customer satisfaction.

Segmenting and targeting the right market is crucial for businesses to succeed. Our Undergraduate Certificate in Retail Market Segmenting and Targeting teaches you how to analyze customer behavior, identify market trends, and develop effective strategies to reach your target audience. With this course, you'll gain a deep understanding of market research methods, consumer psychology, and data analysis techniques. You'll also learn how to create targeted marketing campaigns, manage customer relationships, and measure campaign effectiveness. Upon completion, you'll be equipped with the skills to kick-start your career in retail marketing or move into related fields like business analysis or market research.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research Methods for Retail Market Segmenting and Targeting •
• Understanding Consumer Behavior in Retail Market Segmenting and Targeting •
• Demographic Analysis for Retail Market Segmenting and Targeting •
• Psychographic Analysis for Retail Market Segmenting and Targeting •
• Geographical Analysis for Retail Market Segmenting and Targeting •
• Market Size and Growth Analysis for Retail Market Segmenting and Targeting •
• Competitor Analysis for Retail Market Segmenting and Targeting •
• Pricing Strategies for Retail Market Segmenting and Targeting •
• Product Positioning and Branding for Retail Market Segmenting and Targeting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Retail Market Segmenting and Targeting

The Undergraduate Certificate in Retail Market Segmenting and Targeting is a specialized program designed to equip students with the knowledge and skills required to succeed in the retail industry.
This program focuses on teaching students how to analyze market trends, identify target audiences, and develop effective marketing strategies to reach and engage with specific customer segments.
Through a combination of theoretical and practical courses, students will learn about market research, consumer behavior, and retail management, as well as how to apply data analysis and statistical techniques to inform business decisions.
The program is typically completed over one year and consists of a range of core and elective courses, including market analysis, retail marketing, and consumer behavior.
Upon completion of the program, students will be able to apply their knowledge and skills to analyze market trends and develop targeted marketing campaigns that drive sales and revenue growth.
The Undergraduate Certificate in Retail Market Segmenting and Targeting is highly relevant to the retail industry, where companies are constantly seeking to improve their marketing strategies and stay ahead of the competition.
By studying this program, students will gain a deep understanding of the retail market and be equipped with the skills and knowledge required to succeed in a fast-paced and competitive industry.
Graduates of this program can pursue a range of career opportunities in retail marketing, including market research analyst, retail manager, and marketing coordinator.
The program is also an excellent stepping stone for those looking to pursue a graduate degree in business or marketing, as it provides a solid foundation in retail marketing and market analysis.
Overall, the Undergraduate Certificate in Retail Market Segmenting and Targeting is an excellent choice for students looking to launch a career in retail marketing or advance their existing career in the industry.

Why this course?

Undergraduate Certificate in Retail Market Segmenting and Targeting is highly significant in today's market, particularly in the UK. According to a survey by the British Retail Consortium, the UK retail industry employs over 3.2 million people, generating £342 billion in annual sales (Source: Google Charts).
Year Employment Sales (£ billion)
2015 3.1 million 329.7
2018 3.2 million 342.0
2020 3.1 million 338.4

Who should enrol in Undergraduate Certificate in Retail Market Segmenting and Targeting?

Retail Market Segmenting and Targeting Ideal Audience
Individuals interested in pursuing a career in retail, marketing, or business Professionals seeking to enhance their skills in market analysis, consumer behavior, and sales strategies
Retail managers, marketing executives, and business owners looking to improve their understanding of market trends and customer needs Those working in the retail industry, particularly in the UK, who want to stay ahead of the competition and capitalize on emerging market opportunities
Aspiring entrepreneurs and small business owners seeking to develop a deeper understanding of their target audience and create effective marketing strategies Individuals with a passion for retail and marketing, particularly those living in urban areas of the UK, such as London and Manchester