Undergraduate Certificate in Psychology of Sales and Persuasion

Saturday, 13 September 2025 20:44:21

International applicants and their qualifications are accepted

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Overview

Overview

The Psychology of Sales and Persuasion is a vital skill for anyone looking to succeed in the world of business and commerce.

Understand the underlying principles of human behavior and decision-making, and learn how to apply them to drive sales and build strong relationships with customers.

This Psychology of Sales and Persuasion course is designed specifically for those who want to develop their skills in this area, whether you're a sales professional, marketing manager, or entrepreneur.

Through a combination of lectures, discussions, and practical exercises, you'll gain a deeper understanding of the psychological factors that influence buying behavior and learn how to use this knowledge to improve your sales techniques.

By the end of the course, you'll be equipped with the skills and confidence to succeed in sales and persuasion, and be able to apply them in a variety of real-world contexts.

So why not explore this Psychology of Sales and Persuasion course further and discover how you can take your sales skills to the next level?

Psychology of Sales and Persuasion is a unique and engaging course that delves into the intricacies of human behavior, helping you develop the skills to succeed in sales and persuasion. By understanding psychology, you'll gain a competitive edge in the job market, with career prospects in sales, marketing, and business development. This course covers the key principles of psychology, including cognitive biases, emotional intelligence, and social influence, to equip you with the knowledge to craft compelling messages and build strong relationships with clients. With a focus on practical application, you'll learn how to analyze customer needs, design persuasive strategies, and deliver effective presentations.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Understanding the Psychology of Sales and Persuasion
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• Cognitive Biases in Decision Making
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• The Role of Emotional Intelligence in Sales
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• Persuasion Techniques: Building Rapport and Trust
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• The Science of Influence: Social Proof and Authority
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• Motivation and Goal Setting in Sales
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• Conflict Resolution and Negotiation Strategies
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• The Psychology of Pricing and Value Perception
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• Building Strong Relationships in Sales and Business
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• Advanced Persuasion Techniques: Handling Objections and Closing Deals

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Psychology of Sales and Persuasion

The Undergraduate Certificate in Psychology of Sales and Persuasion is a specialized program designed to equip students with the knowledge and skills necessary to succeed in sales and marketing roles.
This program focuses on the psychological aspects of sales and persuasion, exploring the cognitive, emotional, and social factors that influence human behavior in a commercial context.
Through a combination of theoretical lectures and practical workshops, students will learn about the psychology of decision-making, influence, and motivation, as well as the latest research in sales psychology.
The program aims to develop students' critical thinking, communication, and problem-solving skills, enabling them to analyze complex sales situations and develop effective strategies to persuade and influence customers.
The duration of the Undergraduate Certificate in Psychology of Sales and Persuasion is typically one year full-time or two years part-time, depending on the institution and student circumstances.
Upon completion, graduates will possess a solid understanding of the psychological principles underlying sales and marketing, making them highly sought after by employers in a range of industries, including finance, retail, and healthcare.
The program's industry relevance is further enhanced by its focus on evidence-based practices and the latest research in sales psychology, ensuring that graduates are equipped with the knowledge and skills required to succeed in today's fast-paced business environment.
By studying the Psychology of Sales and Persuasion, students will gain a competitive edge in the job market and be well-positioned to pursue careers in sales, marketing, and related fields.
The Undergraduate Certificate in Psychology of Sales and Persuasion is an excellent choice for individuals looking to transition into a sales or marketing role, or for those seeking to enhance their existing skills and knowledge in this area.
Overall, this program offers a unique and valuable learning experience that combines theoretical foundations with practical applications, providing students with a comprehensive understanding of the psychology of sales and persuasion.

Why this course?

The Psychology of Sales and Persuasion is a vital skillset in today's market, with the UK's sales industry valued at £1.2 trillion (Source: Office for National Statistics, 2020). To stay competitive, professionals need to understand the psychological factors that influence consumer behavior and decision-making.
UK Sales Industry Value (£trillion) Growth Rate (%)
£1.2 2.5%
£1.5 3.1%
£1.8 3.7%
The Undergraduate Certificate in Psychology of Sales and Persuasion is designed to equip learners with the knowledge and skills necessary to succeed in this field. By understanding the psychological principles that drive consumer behavior, learners can develop effective sales strategies and improve their persuasion techniques.

Who should enrol in Undergraduate Certificate in Psychology of Sales and Persuasion?

Primary Keyword: Sales Ideal Audience for Undergraduate Certificate in Psychology of Sales and Persuasion
Career Aspirants Individuals interested in pursuing a career in sales, marketing, or business development, particularly those in the UK, where the sales industry is a significant contributor to the economy, with over 4.8 million people employed in sales roles (Source: ONS, 2020).
Existing Sales Professionals Sales professionals looking to enhance their skills and knowledge in psychology of sales and persuasion, with 71% of sales professionals in the UK reporting that they need more training and development opportunities to stay ahead in their careers (Source: EEF, 2019).
Entrepreneurs and Small Business Owners Entrepreneurs and small business owners seeking to improve their sales strategies and tactics, with 60% of small businesses in the UK reporting that they struggle to find and retain customers (Source: Federation of Small Businesses, 2020).