Undergraduate Certificate in PPC Advertising Strategies

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International applicants and their qualifications are accepted

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Overview

Overview

PPC Advertising Strategies


Learn the art of paid advertising with our Undergraduate Certificate in PPC Advertising Strategies, designed for those looking to kickstart their careers in digital marketing.


Unlock the power of targeted online advertising and reach your audience with precision. This program teaches you how to create and manage effective PPC campaigns, from keyword research to campaign optimization.

Gain a solid understanding of PPC advertising principles, including budgeting, bidding, and ad copywriting. Develop skills in Google Ads and other popular platforms.


Whether you're a marketing enthusiast or a career changer, this certificate program will equip you with the knowledge and skills to succeed in the competitive world of PPC advertising.


Take the first step towards a rewarding career in digital marketing. Explore our Undergraduate Certificate in PPC Advertising Strategies today and discover how you can drive business results with targeted online advertising.

PPC Advertising Strategies is an innovative course that equips students with the skills to succeed in the digital marketing landscape. By mastering PPC advertising strategies, you'll gain a competitive edge and boost your career prospects in the field. This undergraduate certificate program focuses on PPC advertising strategies, providing hands-on experience with Google Ads and social media platforms. You'll learn how to analyze data, create targeted campaigns, and measure ROI. With PPC expertise, you'll be in high demand by employers and can pursue roles such as digital marketing specialist or account manager.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Introduction to PPC Advertising Strategies
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• Understanding Google Ads and Search Engine Marketing
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• Keyword Research and Planning for PPC Campaigns
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• Ad Copywriting and Landing Page Optimization
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• Budgeting and Bidding Strategies in PPC
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• Conversion Tracking and Analytics in PPC
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• Mobile-First Optimization for PPC Campaigns
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• Negative Keywords and Exclusion Strategies in PPC
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• Advanced PPC Targeting Options and Segmentation
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• Measuring ROI and Return on Ad Spend (ROAS) in PPC

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in PPC Advertising Strategies

The Undergraduate Certificate in PPC Advertising Strategies is a specialized program designed to equip students with the knowledge and skills required to succeed in the digital marketing industry.
This program focuses on teaching students the fundamentals of Pay-Per-Click (PPC) advertising, including campaign setup, targeting, and optimization.
Through a combination of theoretical and practical learning, students will gain hands-on experience in creating and managing effective PPC campaigns.
Upon completion of the program, students will be able to analyze data, set budgets, and track the performance of their campaigns, ensuring maximum ROI for their clients or employers.
The duration of the Undergraduate Certificate in PPC Advertising Strategies is typically one year, with students completing a set of core modules and electives that cater to their interests and career goals.
Industry relevance is a key aspect of this program, as PPC advertising continues to play a vital role in digital marketing strategies.
By studying PPC Advertising Strategies, students will gain a competitive edge in the job market, with many employers seeking candidates with expertise in this area.
Graduates of this program can pursue careers in digital marketing, advertising, or related fields, such as search engine optimization (SEO) or social media marketing.
The skills and knowledge gained through this program will also be beneficial for entrepreneurs and small business owners looking to improve their online marketing efforts.
Overall, the Undergraduate Certificate in PPC Advertising Strategies is an excellent choice for individuals looking to launch or advance their careers in digital marketing.

Why this course?

PPC Advertising Strategies are gaining significant importance in today's digital landscape, with the UK market being no exception. According to Google Charts, the UK's digital advertising market is projected to reach £14.8 billion by 2025, with search advertising accounting for a substantial share.
Year Search Ad Spend (£m)
2020 6,400
2021 7,100
2022 8,200
2023 9,500
2024 11,300
2025 14,800

Who should enrol in Undergraduate Certificate in PPC Advertising Strategies?

Primary Keyword: PPC Advertising Strategies Ideal Audience
Digital marketing professionals Those interested in learning the latest PPC advertising strategies to enhance their career prospects in the UK, where the digital marketing industry is growing rapidly, with 1 in 5 jobs in the sector expected to be automated by 2025.
Aspiring marketers Individuals looking to break into the industry, with 75% of UK marketers believing that digital skills are essential for career advancement.
Business owners Entrepreneurs seeking to improve their online marketing efforts, with 60% of small businesses in the UK using paid advertising as a key marketing strategy.