Undergraduate Certificate in Organic and Paid Search Marketing

Wednesday, 10 September 2025 03:42:05

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Undergraduate Certificate in Organic and Paid Search Marketing

Designed for aspiring digital marketers, this program teaches the fundamentals of search engine optimization (SEO) and pay-per-click (PPC) advertising.


Learn how to optimize website content and structure for organic search rankings, and create targeted ad campaigns that drive conversions.


Develop skills in keyword research, on-page optimization, and landing page design, as well as track and analyze campaign performance using Google Analytics.


Gain a competitive edge in the job market with a comprehensive understanding of both organic and paid search marketing strategies.


Take the first step towards a career in digital marketing and explore this Undergraduate Certificate program today!

Undergraduate Certificate in Organic and Paid Search Marketing is an innovative course that equips students with the skills to excel in the digital marketing landscape. By focusing on organic search marketing, students learn to optimize website content and improve search engine rankings. In contrast, paid search marketing teaches students how to leverage paid channels like Google Ads to drive conversions. This unique combination of skills offers a competitive edge in the job market. Upon completion, students can expect career prospects in digital marketing agencies, e-commerce companies, and more. With a strong understanding of SEO and PPC, graduates can drive business growth and success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Google Ads Fundamentals •
• Organic Search Engine Optimization (SEO) Strategies •
• Keyword Research and Analysis for Paid Search •
• Content Creation for Search Engines •
• Technical SEO for Website Optimization •
• Paid Search Marketing Campaign Management •
• Conversion Rate Optimization Techniques •
• Google Analytics for Search Marketing Performance •
• Social Media Marketing Integration with Paid Search •
• Measuring and Reporting Search Marketing Success

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Organic and Paid Search Marketing

The Undergraduate Certificate in Organic and Paid Search Marketing is a specialized program designed to equip students with the skills and knowledge required to succeed in the digital marketing industry.
This program focuses on teaching students the fundamentals of organic search engine optimization (SEO) and paid search marketing, including keyword research, content creation, and campaign management.
Upon completion of the program, students will be able to analyze and optimize website content to improve search engine rankings, as well as create and manage paid search campaigns to drive traffic and conversions.
The program is designed to be completed in a short period of time, typically 6-12 months, making it an ideal option for students who want to gain the skills and knowledge required to enter the workforce quickly.
The Undergraduate Certificate in Organic and Paid Search Marketing is highly relevant to the digital marketing industry, with many employers seeking candidates with expertise in these areas.
Graduates of this program can expect to find employment opportunities in a variety of roles, including digital marketing specialist, SEO specialist, and paid search manager.
The program is taught by industry experts who have extensive experience in organic and paid search marketing, providing students with the latest knowledge and techniques.
Throughout the program, students will have the opportunity to work on real-world projects and case studies, allowing them to apply their skills and knowledge in a practical setting.
The Undergraduate Certificate in Organic and Paid Search Marketing is a great option for students who are interested in pursuing a career in digital marketing, but may not have the time or resources to complete a full degree program.
By completing this program, students will gain the skills and knowledge required to succeed in the digital marketing industry, and be well on their way to a successful career in organic and paid search marketing.

Why this course?

Undergraduate Certificate in Organic and Paid Search Marketing holds significant importance in today's digital landscape. According to a recent survey by the Digital Marketing Institute, 71% of UK businesses now use search engine marketing (SEM) as a key component of their overall marketing strategy. Moreover, the same survey revealed that 61% of UK marketers believe that organic search is crucial for driving long-term growth.
Organic Search Paid Search
71% 29%

Who should enrol in Undergraduate Certificate in Organic and Paid Search Marketing ?

Undergraduate Certificate in Organic and Paid Search Marketing is ideal for: Digital marketing professionals, particularly those in the UK, looking to enhance their skills in organic and paid search marketing, with a focus on driving website traffic and increasing conversions.
Those interested in SEO and PPC, with a background in marketing or a related field, such as e-commerce, advertising, or journalism, can benefit from this course. In the UK, the demand for skilled digital marketers is on the rise, with the Digital Marketing Association estimating that the industry will create over 10,000 new jobs by 2025.
Individuals seeking to upskill or reskill in organic and paid search marketing can expect to gain practical knowledge and skills, including: Understanding of search engine algorithms and how to optimize website content for better rankings; ability to create and manage effective paid search campaigns; and analysis of website traffic and conversion data to inform marketing strategies.
By the end of the course, learners can expect to be able to: Develop a comprehensive understanding of organic and paid search marketing principles and strategies; apply their knowledge to real-world marketing challenges; and stay up-to-date with the latest industry trends and best practices.