Undergraduate Certificate in Media Planning and Buying in Marketing

Saturday, 20 September 2025 14:26:11

International applicants and their qualifications are accepted

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Overview

Overview

Media planning and buying is a crucial aspect of marketing, and the Undergraduate Certificate in Media Planning and Buying is designed to equip learners with the necessary skills to succeed in this field.


Targeting professionals looking to launch or enhance their careers in media planning and buying, this certificate program provides a comprehensive understanding of the principles and practices involved in planning and buying media campaigns.


Through a combination of theoretical knowledge and practical applications, learners will gain expertise in areas such as media analysis, campaign strategy, and budget management.


By the end of the program, learners will be equipped to analyze media options, develop effective media plans, and execute successful media buying strategies.


So why wait? Explore the Undergraduate Certificate in Media Planning and Buying today and take the first step towards a rewarding career in media planning and buying.

Media Planning and Buying is a crucial skill in today's digital landscape, and our Undergraduate Certificate in Media Planning and Buying in Marketing can equip you with the knowledge to succeed. This course will teach you how to analyze data, create effective campaigns, and optimize ad spend. By the end of the program, you'll have a solid understanding of media planning and buying principles, allowing you to make informed decisions for your future career. With a focus on digital marketing, you'll gain hands-on experience with tools like Google Analytics and AdWords. Career prospects are bright, with opportunities in media buying and planning roles.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Media Planning: Understanding Consumer Behavior and Market Research •
• Media Planning: Setting Objectives and Developing Strategies •
• Media Planning: Selecting Media Channels and Scheduling •
• Media Buying: Negotiating with Advertisers and Agencies •
• Media Buying: Understanding Ad Formats and Ad Placement •
• Digital Media Planning and Buying •
• Social Media Marketing and Planning •
• Data-Driven Media Planning and Buying •
• Media Measurement and Evaluation •
• Media Planning and Buying in Emerging Markets

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Media Planning and Buying in Marketing

The Undergraduate Certificate in Media Planning and Buying in Marketing is a specialized program designed to equip students with the skills and knowledge required to succeed in the media planning and buying industry.
This program focuses on teaching students how to analyze media data, develop media plans, and execute media buying strategies to achieve marketing objectives.
Upon completion of the program, students will be able to apply their knowledge and skills to real-world media planning and buying projects, making them highly sought after by employers in the industry.
The learning outcomes of this program include the ability to analyze media data, develop media plans, execute media buying strategies, and evaluate media performance.
The duration of the program is typically one year, with students completing a combination of theoretical and practical modules.
The Undergraduate Certificate in Media Planning and Buying in Marketing is highly relevant to the digital marketing industry, where media planning and buying play a critical role in achieving marketing objectives.
By studying this program, students will gain a deep understanding of the media planning and buying process, as well as the skills and knowledge required to succeed in this field.
The program is designed to be flexible, with students able to choose from a range of modules that cater to their interests and career goals.
Graduates of this program can pursue careers in media planning and buying, as well as related fields such as digital marketing, advertising, and public relations.
The Undergraduate Certificate in Media Planning and Buying in Marketing is a great option for students who want to launch a career in media planning and buying, or who want to enhance their existing skills and knowledge in this area.
By studying this program, students will gain a competitive edge in the job market, and will be well-equipped to succeed in the fast-paced and dynamic media planning and buying industry.

Why this course?

The Undergraduate Certificate in Media Planning and Buying is a highly relevant and in-demand qualification in today's market. According to a report by the Advertising Association, the UK's advertising industry is worth £24.9 billion, with media planning and buying playing a crucial role in driving business growth. In fact, a survey by the Institute of Practitioners in Advertising (IPA) found that 71% of advertisers believe that media planning and buying is a key factor in their success.
UK Advertising Industry Media Planning and Buying
£24.9 billion 71% of advertisers believe media planning and buying is key to success

Who should enrol in Undergraduate Certificate in Media Planning and Buying in Marketing ?

Ideal Audience for Undergraduate Certificate in Media Planning and Buying in Marketing Are you a marketing professional looking to upskill in media planning and buying? Do you want to stay ahead of the curve in the ever-evolving digital landscape?
Demographics: Our ideal candidate is typically a UK-based individual aged 22-35, with a strong interest in marketing and a desire to enhance their career prospects. According to a report by the Chartered Institute of Marketing, 75% of marketers in the UK believe that digital marketing skills are essential for success.
Career Goals: Our ideal candidate is looking to pursue a career in media planning and buying, or is seeking to transition into this field from a related role. The UK's advertising industry is worth £24.5 billion, with media planning and buying playing a critical role in driving campaign success.
Skills and Knowledge: Our ideal candidate has a solid understanding of marketing principles, as well as experience with digital marketing tools and platforms. They are also able to think strategically and creatively, with a passion for staying up-to-date with the latest industry trends and technologies.