Undergraduate Certificate in Media Planning and Buying in Marketing

Sunday, 20 July 2025 22:17:48

International applicants and their qualifications are accepted

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Overview

Overview

Our Undergraduate Certificate in Media Planning and Buying in Marketing is designed to equip learners with the essential knowledge and skills needed to excel in today's fast-paced digital landscape. This course offers flexibility and accessibility for students worldwide, allowing them to study at their own pace and convenience.
Through a comprehensive curriculum, students will gain a deep understanding of media planning and buying strategies, as well as the latest trends and technologies shaping the industry.
Upon completion, graduates will be well-prepared to pursue exciting career opportunities in marketing and advertising.
Join us and take the first step towards a successful career in media planning and buying!

Are you ready to dive into the dynamic world of media planning and buying in marketing? Our Undergraduate Certificate program will equip you with the skills and knowledge needed to excel in this fast-paced industry. Learn how to strategically plan and execute media campaigns, negotiate with media vendors, analyze data to optimize performance, and stay ahead of industry trends. Our expert instructors will guide you through real-world case studies and hands-on projects to ensure you graduate with practical experience. Join us and take the first step towards a successful career in media planning and buying!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Media Planning
• Consumer Behavior and Market Research
• Advertising and Promotion Strategies
• Media Buying Techniques
• Digital Marketing and Social Media
• Media Analytics and Measurement
• Brand Management
• Media Negotiation and Sales
• Integrated Marketing Communications
• Media Planning Case Studies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Media Planner
Media Buyer
Marketing Coordinator
Advertising Specialist
Brand Strategist
Digital Marketing Specialist

Key facts about Undergraduate Certificate in Media Planning and Buying in Marketing

This undergraduate certificate in Media Planning and Buying in Marketing provides students with a comprehensive understanding of media strategies and tactics used in advertising campaigns.
Students will learn how to analyze target audiences, select appropriate media channels, negotiate media placements, and evaluate campaign effectiveness.
The program is designed to equip students with practical skills that are directly applicable to the industry, preparing them for roles in advertising agencies, media companies, or marketing departments.
Key learning outcomes include developing media plans, understanding media buying processes, and utilizing media research tools.
The curriculum covers topics such as media planning principles, media buying techniques, digital media strategies, and campaign optimization.
Students will also have the opportunity to work on real-world projects and gain hands-on experience in media planning and buying.
Upon completion of the certificate, students will be well-equipped to pursue careers in media planning, media buying, advertising, or marketing.
This program stands out for its industry relevance, practical focus, and hands-on learning approach, making it an ideal choice for individuals looking to enter the dynamic field of media planning and buying.

Why this course?

An Undergraduate Certificate in Media Planning and Buying in Marketing is crucial in meeting the growing demand for skilled professionals in the advertising industry. According to the Advertising Association, the UK advertising market was worth £25.36 billion in 2020, highlighting the significant economic impact of this sector. Employers are seeking individuals with specialized knowledge in media planning and buying to effectively reach target audiences and maximize advertising ROI. The Certificate equips students with practical skills in market research, media strategy development, and negotiation techniques, making them valuable assets to advertising agencies and marketing departments. The table below illustrates the increasing demand for professionals with expertise in media planning and buying, emphasizing the relevance of pursuing this qualification: | Year | Number of Job Openings in Media Planning and Buying | |------|----------------------------------------------------| | 2018 | 5,000 | | 2019 | 6,500 | | 2020 | 8,200 | | 2021 | 9,800 | By obtaining an Undergraduate Certificate in Media Planning and Buying in Marketing, individuals can capitalize on the industry demand for skilled professionals and secure lucrative career opportunities in the dynamic field of advertising.

Who should enrol in Undergraduate Certificate in Media Planning and Buying in Marketing ?

This course is designed for individuals looking to excel in the dynamic field of media planning and buying within the marketing industry. Whether you are a recent graduate seeking to enhance your skill set or a marketing professional aiming to stay ahead of the curve, this certificate program is tailored to meet your needs. With digital advertising spend in the UK reaching £15.69 billion in 2020, there is a growing demand for skilled media planners and buyers who can navigate the ever-evolving landscape of media channels and consumer behavior. By enrolling in this course, you will gain practical knowledge and hands-on experience to effectively strategize, negotiate, and execute media campaigns that drive results for your clients or organization. From understanding audience segmentation to analyzing campaign performance metrics, this course will equip you with the tools and techniques needed to succeed in the competitive world of media planning and buying. Join us and take your marketing career to the next level.
Digital advertising spend in the UK in 2020 £15.69 billion