Undergraduate Certificate in Media Planning and Buying Strategy

Monday, 22 September 2025 13:41:42

International applicants and their qualifications are accepted

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Overview

Overview

Media Planning and Buying Strategy

is an essential skill for aspiring marketing professionals. Media planning involves analyzing audience data and market trends to create effective advertising campaigns. Media buying involves executing those campaigns by selecting the right channels and negotiating with advertisers. This Undergraduate Certificate program teaches you how to apply data-driven insights to drive business results. You'll learn from industry experts and develop practical skills in media planning, buying, and optimization. By the end of the program, you'll be equipped to analyze complex media data, create targeted campaigns, and measure their impact. Explore this program further to kickstart your career in media planning and buying strategy.

Media Planning is the backbone of any successful advertising campaign. Our Undergraduate Certificate in Media Planning and Buying Strategy equips you with the skills to analyze market trends, create effective media plans, and optimize ad spend. By studying media planning, you'll gain a deep understanding of how to reach your target audience, drive brand awareness, and boost sales. With this course, you'll develop a strong foundation in media buying, including digital and traditional channels, and learn to measure campaign success. Upon completion, you'll be well-positioned for a career in media planning, with opportunities in advertising agencies, in-house teams, or as a media consultant.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Media Planning: Understanding Consumer Behavior and Market Research •
Media Planning: Setting Objectives and Developing Strategies •
Media Planning: Selecting the Right Media Channels •
Media Buying: Negotiating with Advertisers and Agencies •
Media Buying: Understanding Ad Formats and Ad Placement •
Media Buying: Measuring and Optimizing Media Campaigns •
Digital Media Planning and Buying •
Social Media Planning and Buying •
Programmatic Media Buying •
Media Analytics and Reporting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Media Planning and Buying Strategy

The Undergraduate Certificate in Media Planning and Buying Strategy is a specialized program designed to equip students with the skills and knowledge required to succeed in the media industry.
This program focuses on teaching students how to plan and buy media campaigns effectively, with an emphasis on digital media and data-driven decision making.
Upon completion of the program, students will be able to analyze media data, develop media plans, and execute media buying strategies to achieve marketing objectives.
The learning outcomes of this program include the ability to apply media planning and buying principles to real-world scenarios, think critically about media trends and technologies, and communicate effectively with clients and stakeholders.
The duration of the Undergraduate Certificate in Media Planning and Buying Strategy is typically one year full-time, although part-time options are also available.
Industry relevance is a key aspect of this program, as it prepares students for careers in media planning and buying, as well as related fields such as digital marketing and advertising.
Graduates of this program can expect to find employment in media agencies, advertising firms, and in-house marketing teams, where they will be responsible for planning and buying media campaigns to achieve business objectives.
The skills and knowledge gained through this program are highly valued by employers, and graduates can expect to earn a competitive salary and enjoy a range of career advancement opportunities.
Overall, the Undergraduate Certificate in Media Planning and Buying Strategy is an excellent choice for students who are interested in pursuing a career in media and want to develop the skills and knowledge required to succeed in this field.

Why this course?

Media planning and buying strategy is a crucial aspect of the advertising industry, with the UK market being a significant player. According to a report by the Advertising Association, the UK's advertising spend reached £27.6 billion in 2020, with digital advertising accounting for over 60% of this total.
Year Advertising Spend (£bn)
2015 19.1
2016 20.3
2017 21.5
2018 22.8
2019 24.1
2020 27.6
The growth of digital advertising has led to an increased demand for media planning and buying strategy professionals. A survey by the Institute of Practitioners in Advertising found that 75% of advertisers plan to increase their digital spend in the next two years.

Who should enrol in Undergraduate Certificate in Media Planning and Buying Strategy?

Ideal Audience for Undergraduate Certificate in Media Planning and Buying Strategy
Individuals with a passion for digital media and a desire to kickstart their career in the industry, particularly those in the UK, where the media and advertising sectors are worth £243 billion (Source: IAB UK) With a strong understanding of media planning and buying strategy, you'll be equipped to succeed in roles such as media planner, buyer, or account manager, with average salaries ranging from £25,000 to £40,000 per annum in the UK (Source: Glassdoor UK)
Those interested in the creative and analytical aspects of media planning and buying, and who are looking to develop their skills in data analysis, campaign execution, and team management, will find this course highly relevant and engaging With a focus on practical learning and real-world examples, this Undergraduate Certificate in Media Planning and Buying Strategy will provide you with the knowledge and skills needed to succeed in this exciting and fast-paced industry