Undergraduate Certificate in Media Planning and Buying Strategy

Friday, 01 August 2025 12:31:11

International applicants and their qualifications are accepted

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Overview

Overview

Our Undergraduate Certificate in Media Planning and Buying Strategy is designed to equip learners with the essential knowledge and skills needed to excel in today's fast-paced digital landscape. This course offers flexibility and accessibility for students worldwide, allowing them to study at their own pace and convenience.
Through a comprehensive curriculum, students will gain a deep understanding of media planning and buying strategies, enabling them to create effective campaigns that reach target audiences and drive results.
Join us and take the first step towards a successful career in media planning and buying!

Are you ready to dive into the dynamic world of media planning and buying strategy? Our Undergraduate Certificate program will equip you with the skills and knowledge needed to excel in this fast-paced industry. Learn how to create effective media campaigns, analyze market trends, and negotiate with media vendors to maximize your reach and impact. With hands-on projects and real-world case studies, you'll develop a comprehensive understanding of media planning tools and techniques. Join us and take the first step towards a successful career in media planning and buying!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Media Planning
• Consumer Behavior and Market Research
• Media Buying Strategies
• Digital Media Planning
• Traditional Media Planning
• Media Analytics and Measurement
• Negotiation and Buying Techniques
• Media Planning for Social Media
• Media Planning for Mobile Platforms
• Integrated Marketing Communications

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Media Planner
Media Buyer
Advertising Specialist
Marketing Coordinator
Brand Strategist
Digital Media Analyst

Key facts about Undergraduate Certificate in Media Planning and Buying Strategy

- Gain expertise in media planning and buying strategies through our Undergraduate Certificate program
- Learn to develop effective media campaigns that reach target audiences
- Understand the role of media in marketing and advertising
- Acquire skills in analyzing market trends and consumer behavior
- Explore various media channels and their impact on campaign success
- Industry-relevant curriculum designed to meet current market demands
- Hands-on projects and case studies to apply theoretical knowledge
- Collaborate with industry professionals for real-world insights
- Develop a portfolio showcasing your media planning and buying skills
- Enhance your career prospects in advertising, marketing, or media agencies
- Join a dynamic field with high demand for skilled media planners and buyers.

Why this course?

An Undergraduate Certificate in Media Planning and Buying Strategy is crucial in meeting the growing demand for skilled professionals in the media industry. According to the UK Department for Digital, Culture, Media & Sport, the creative industries contributed £111.7 billion to the UK economy in 2018, highlighting the significant role of media planning and buying in driving economic growth. The table below illustrates the increasing demand for professionals with expertise in media planning and buying strategy: | Industry Demand Statistics | |---------------------------| | 85% of UK businesses believe that digital skills are essential for their workforce | | 72% of UK employers require media planning and buying skills in their job postings | | 63% of UK businesses struggle to recruit employees with the necessary media planning and buying expertise | By obtaining an Undergraduate Certificate in Media Planning and Buying Strategy, individuals can enhance their employability and access lucrative career opportunities in the dynamic media industry. This certificate equips students with the knowledge and skills needed to excel in roles such as media planner, media buyer, and advertising specialist, making it a valuable investment in one's future.

Who should enrol in Undergraduate Certificate in Media Planning and Buying Strategy?

This course is designed for individuals looking to excel in the dynamic field of media planning and buying strategy. Whether you are a marketing professional seeking to enhance your skills or a recent graduate looking to break into the industry, this certificate will provide you with the knowledge and tools needed to succeed. With digital advertising spend in the UK reaching £15.69 billion in 2020, there is a growing demand for skilled media planners and buyers. This course will equip you with the expertise to navigate the ever-evolving media landscape and create effective campaigns that drive results. By enrolling in this certificate program, you will gain practical experience in developing media plans, negotiating with media vendors, and analyzing campaign performance. With 87% of UK marketers stating that data-driven marketing is crucial to success, the skills you acquire in this course will be highly valuable in today's competitive market. Whether you are looking to advance your career or start a new one, this course will provide you with the foundation needed to thrive in the fast-paced world of media planning and buying. Join us and take the first step towards a successful career in media strategy.
Digital advertising spend in the UK in 2020: £15.69 billion
87% of UK marketers believe data-driven marketing is crucial to success