Undergraduate Certificate in Marketing Segmentation and Targeting

Tuesday, 29 July 2025 13:05:50

International applicants and their qualifications are accepted

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Overview

Overview

Our Undergraduate Certificate in Marketing Segmentation and Targeting is designed to equip learners with the essential knowledge and skills needed to excel in today's fast-paced digital world. This course offers flexibility and accessibility for students worldwide, allowing them to study at their own pace and convenience.
Through a comprehensive curriculum, students will gain a deep understanding of marketing segmentation strategies and how to effectively target specific consumer groups.
With no case studies or practicals involved, this program focuses on theoretical concepts and practical applications, ensuring that graduates are well-prepared to succeed in the competitive marketing industry.
Join us and take the first step towards a successful marketing career!

Discover the power of understanding your audience with our Undergraduate Certificate in Marketing Segmentation and Targeting. Learn how to identify and reach specific consumer groups through strategic analysis and personalized messaging. Dive into market research, data analysis, and consumer behavior to create targeted marketing campaigns that drive results. Gain hands-on experience with real-world case studies and industry tools to develop your skills in segmentation and targeting. Whether you're a marketing professional looking to enhance your expertise or a student exploring the world of consumer behavior, this certificate program will equip you with the knowledge and tools to succeed in today's competitive market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Marketing Segmentation
• Consumer Behavior Analysis
• Market Research Methods
• Target Market Identification
• Data Analysis for Marketing
• Brand Positioning Strategies
• Digital Marketing Techniques
• Customer Relationship Management
• Marketing Analytics
• Strategic Marketing Planning

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Marketing Analyst
Market Research Specialist
Brand Manager
Digital Marketing Specialist
Product Manager
Advertising Manager

Key facts about Undergraduate Certificate in Marketing Segmentation and Targeting

This undergraduate certificate program focuses on marketing segmentation and targeting strategies, equipping students with essential skills in identifying and reaching specific consumer groups.

Students will learn how to analyze market segments, develop targeted marketing campaigns, and measure their effectiveness.

The curriculum is designed to meet industry demands, providing practical knowledge and hands-on experience in market research, consumer behavior, and data analysis.

Upon completion, students will be able to create tailored marketing strategies that resonate with diverse target audiences, enhancing brand engagement and driving business growth.

This program offers a unique opportunity to specialize in a crucial aspect of marketing, preparing students for roles in advertising, market research, product development, and brand management.

By enrolling in this certificate program, students can gain a competitive edge in the job market and advance their careers in the dynamic field of marketing.

Why this course?

An Undergraduate Certificate in Marketing Segmentation and Targeting is crucial in meeting the growing demand for skilled marketing professionals in the UK. According to the Chartered Institute of Marketing, 73% of employers believe that there is a significant skills gap in marketing, particularly in areas such as segmentation and targeting. This has led to an increased demand for professionals with specialized knowledge in these areas. A survey by the UK Commission for Employment and Skills found that marketing roles are expected to grow by 15% in the next five years, creating over 50,000 new jobs. This highlights the importance of having a strong foundation in marketing segmentation and targeting to stand out in a competitive job market. The following table illustrates the demand for marketing professionals in the UK and the importance of specialized skills in segmentation and targeting: | Statistic | Percentage/Number | |-----------------------------------------|---------------------| | Employers reporting skills gap in marketing | 73% | | Projected growth in marketing roles | 15% | | New marketing jobs created in next 5 years | 50,000 |

Who should enrol in Undergraduate Certificate in Marketing Segmentation and Targeting?

This course is designed for individuals looking to enhance their marketing skills and gain a competitive edge in the industry. Whether you are a recent graduate seeking to specialize in marketing or a professional aiming to upskill, this certificate program is tailored to meet your needs. The course is particularly beneficial for those interested in understanding consumer behavior and effectively reaching target audiences. In the UK, 64% of marketers believe that understanding consumer behavior is the most important skill for success in the industry. Additionally, 72% of businesses say that segmentation is crucial for their marketing strategies. If you are looking to advance your career in marketing and stay ahead of the competition, this course is for you. Join us and learn how to effectively segment markets and target the right audience to drive business success.
64% of marketers believe understanding consumer behavior is crucial
72% of businesses say segmentation is essential for marketing strategies