Undergraduate Certificate in Marketing Performance Evaluation and Monitoring

Wednesday, 18 February 2026 11:44:28

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Performance Evaluation and Monitoring

is a crucial aspect of business strategy, ensuring organizations achieve their goals and objectives.

Designed for marketing professionals and students, this Undergraduate Certificate program equips learners with the skills to evaluate and monitor marketing performance.

Through a combination of theoretical knowledge and practical applications, participants will gain insights into metrics, data analysis, and reporting.

By the end of the program, learners will be able to assess marketing performance, identify areas for improvement, and develop strategies to optimize results.

Take the first step towards a successful marketing career and explore this Undergraduate Certificate in Marketing Performance Evaluation and Monitoring today!

Marketing Performance Evaluation and Monitoring is a specialized course that equips students with the skills to measure and analyze marketing campaigns' effectiveness. By focusing on marketing performance evaluation and monitoring, this course helps students understand how to track key performance indicators (KPIs) and make data-driven decisions. The course offers career prospects in various industries, including marketing, business, and finance. Unique features of the course include real-world case studies, industry expert guest lectures, and hands-on experience with marketing analytics tools. Graduates can expect to gain a competitive edge in the job market and secure roles in marketing performance evaluation and monitoring.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Performance Metrics •
• Data Analysis and Interpretation •
• Key Performance Indicators (KPIs) •
• Return on Investment (ROI) Analysis •
• Customer Satisfaction and Retention •
• Market Research and Analysis •
• Competitor Analysis and Benchmarking •
• Digital Marketing Performance Evaluation •
• Social Media Marketing Metrics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Marketing Performance Evaluation and Monitoring

The Undergraduate Certificate in Marketing Performance Evaluation and Monitoring is a specialized program designed to equip students with the skills and knowledge required to evaluate and monitor marketing performance in today's fast-paced business environment.
This program focuses on teaching students how to analyze and interpret marketing data, identify areas for improvement, and develop strategies to optimize marketing performance.
Upon completion of the program, students will be able to evaluate the effectiveness of marketing campaigns, assess the impact of marketing strategies on business outcomes, and make data-driven decisions to drive marketing performance.
The program is typically completed in one year and consists of a combination of theoretical and practical courses that cover topics such as marketing research, data analysis, and performance measurement.
Industry relevance is a key aspect of this program, as it prepares students for careers in marketing performance evaluation and monitoring, where they can apply their skills and knowledge to drive business success.
The program is designed to be flexible and can be completed online or on-campus, making it accessible to students from a variety of backgrounds and locations.
Graduates of this program can expect to find employment in a range of roles, including marketing performance analyst, data analyst, and business intelligence specialist.
The Undergraduate Certificate in Marketing Performance Evaluation and Monitoring is a valuable asset for anyone looking to advance their career in marketing or transition into a new role in business analytics.
By combining theoretical knowledge with practical skills, this program provides students with a comprehensive understanding of marketing performance evaluation and monitoring, setting them up for success in their chosen career path.
The program is taught by experienced instructors who have a strong background in marketing and business analytics, ensuring that students receive high-quality instruction and mentorship throughout their studies.
Overall, the Undergraduate Certificate in Marketing Performance Evaluation and Monitoring is an excellent choice for students who want to develop the skills and knowledge required to succeed in the marketing industry.

Why this course?

Undergraduate Certificate in Marketing Performance Evaluation and Monitoring is highly significant in today's market, where businesses are constantly looking to optimize their marketing strategies and improve their bottom line. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data-driven decision-making is crucial for their organization's success.
Year Percentage of Marketers Using Data-Driven Decision Making
2018 60%
2019 65%
2020 70%
2021 75%

Who should enrol in Undergraduate Certificate in Marketing Performance Evaluation and Monitoring?

Ideal Audience for Undergraduate Certificate in Marketing Performance Evaluation and Monitoring Marketing professionals, particularly those in the UK, seeking to enhance their skills in data-driven decision making and campaign optimization, are the primary target audience for this course.
Key Characteristics: Professionals with at least 2 years of experience in marketing, preferably in a role that involves data analysis and campaign management, are well-suited for this course. In the UK, the average marketing professional spends around 60% of their time on data-driven tasks, highlighting the need for skills in marketing performance evaluation and monitoring.
Career Goals: Graduates of this course can expect to secure roles such as Marketing Performance Analyst, Digital Marketing Manager, or Data-Driven Marketing Specialist, with average salaries ranging from £35,000 to £55,000 per annum in the UK.
Prerequisites: No prior qualifications are required, but a basic understanding of marketing principles and data analysis concepts is recommended. The course is designed to be accessible to those with little to no experience in marketing performance evaluation and monitoring.