Undergraduate Certificate in Marketing Campaign Evaluation for MBAs

Wednesday, 10 September 2025 11:12:03

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Campaign Evaluation

is designed for MBA students seeking to develop expertise in assessing the effectiveness of marketing strategies. This course helps learners understand how to analyze and optimize marketing campaigns, making informed decisions that drive business growth.

By studying Marketing Campaign Evaluation, you'll gain a deep understanding of metrics and tools used to measure campaign success, including ROI analysis and A/B testing.

Some key concepts covered include campaign segmentation, targeting, and positioning, as well as the role of data-driven decision-making in marketing.

Through a combination of lectures, case studies, and group projects, you'll learn how to evaluate marketing campaigns and develop strategies to improve their performance.

Whether you're looking to advance your career or start your own business, this course will equip you with the skills and knowledge needed to succeed in the marketing world.

So why wait? Explore Marketing Campaign Evaluation today and take the first step towards becoming a marketing expert.

Marketing Campaign Evaluation is a specialized course designed for MBAs, focusing on the critical analysis of marketing strategies. This Marketing Campaign Evaluation course offers a unique blend of theoretical foundations and practical skills, enabling students to assess the effectiveness of marketing campaigns. By mastering Marketing Campaign Evaluation skills, participants can enhance their career prospects in the marketing industry, with opportunities in brand management, market research, and digital marketing. The course also provides a solid understanding of data-driven decision-making, allowing participants to drive business growth and profitability. With a focus on real-world applications, this course is ideal for those looking to advance their marketing careers.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research Methods •
• Data Analysis for Marketing Campaigns •
• Campaign Evaluation Metrics •
• Return on Investment (ROI) Analysis •
• Customer Retention Strategies •
• Brand Performance Indicators •
• Competitor Analysis and Benchmarking •
• Digital Marketing Metrics and Analytics •
• Social Media Campaign Evaluation •
• Marketing Mix Optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Marketing Campaign Evaluation for MBAs

The Undergraduate Certificate in Marketing Campaign Evaluation for MBAs is a specialized program designed to equip students with the skills and knowledge required to evaluate and optimize marketing campaigns.
This program is ideal for MBA students who want to gain a deeper understanding of marketing strategy and its implementation.
By completing this certificate, students will be able to analyze marketing campaigns, identify areas for improvement, and develop effective strategies to increase brand awareness and drive sales.
The learning outcomes of this program include the ability to evaluate marketing campaigns using data-driven metrics, develop and implement marketing strategies, and analyze the impact of marketing campaigns on business outcomes.
The duration of this program is typically 6-12 months, depending on the institution and the student's prior experience.
The program is highly relevant to the marketing industry, as it provides students with the skills and knowledge required to evaluate and optimize marketing campaigns in a variety of contexts.
Industry professionals can also benefit from this program, as it provides them with the opportunity to upskill and reskill in areas such as marketing campaign evaluation and strategy development.
The program is designed to be flexible and can be completed online or on-campus, making it accessible to students with busy schedules.
Overall, the Undergraduate Certificate in Marketing Campaign Evaluation for MBAs is a valuable program that can help students and industry professionals develop the skills and knowledge required to succeed in the marketing industry.

Why this course?

The Undergraduate Certificate in Marketing Campaign Evaluation is a highly relevant and in-demand qualification for MBAs in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that data-driven decision-making is crucial for business success (Source: CIM, 2020). This highlights the importance of evaluating marketing campaigns effectively. | Year | Number of Marketers Using Data-Driven Decision-Making | | --- | --- | | 2019 | 55% | | 2020 | 65% | | 2021 | 75% |

Who should enrol in Undergraduate Certificate in Marketing Campaign Evaluation for MBAs?

Ideal Audience for Undergraduate Certificate in Marketing Campaign Evaluation for MBAs Marketing professionals and aspiring MBAs in the UK can benefit from this course, with 71% of UK businesses relying on digital marketing to drive growth (Source: CIPR).
Key Characteristics: Individuals with a strong interest in marketing and business, preferably with a background in marketing or a related field, such as business administration or management.
Career Goals: Those seeking to enhance their marketing skills, gain a deeper understanding of campaign evaluation, and progress in their careers, with 60% of marketers in the UK reporting a desire for continuous learning (Source: Econsultancy).
Prerequisites: No prior knowledge of marketing campaign evaluation is required, although a basic understanding of marketing principles and business acumen is beneficial.