Undergraduate Certificate in Marketing Automation Essentials

Sunday, 15 February 2026 04:02:05

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Automation Essentials

is designed for marketing professionals looking to upskill in automation tools and strategies. This course focuses on marketing automation best practices, providing learners with hands-on experience in tools like email marketing, lead scoring, and campaign optimization.

By the end of the program, learners will be able to analyze customer data, create targeted campaigns, and measure campaign performance.

Some key topics covered include marketing automation software, data analysis, and campaign execution.

Whether you're just starting out in marketing or looking to refresh your skills, this course is perfect for anyone looking to stay ahead in the industry.

Take the first step towards becoming a marketing automation expert and explore our course today!

Marketing Automation Essentials is the perfect starting point for your career in digital marketing. This Undergraduate Certificate course teaches you the fundamentals of marketing automation and how to leverage technology to drive business growth. You'll learn how to design and implement effective marketing campaigns, manage customer data, and measure campaign performance. With marketing automation skills, you'll be in high demand by top employers. Career prospects are vast, from marketing coordinator to digital marketing manager. Unique features of the course include hands-on training, industry expert guest lectures, and a project-based learning approach.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Introduction to Marketing Automation
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• Marketing Automation Fundamentals
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• Email Marketing Automation
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• Lead Nurturing and Scoring
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• Customer Journey Mapping
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• Data-Driven Marketing Automation
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• Campaign Optimization and Analysis
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• Marketing Automation Tools and Platforms
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• Measuring ROI and Return on Investment (ROI) in Marketing Automation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Marketing Automation Essentials

The Undergraduate Certificate in Marketing Automation Essentials is a comprehensive program designed to equip students with the necessary skills and knowledge to succeed in the marketing automation industry.
This program focuses on teaching students how to leverage marketing automation tools and technologies to drive business growth and improve marketing efficiency.
Upon completion of the program, students will be able to demonstrate their understanding of marketing automation principles, including campaign management, lead generation, and customer engagement.
The program's learning outcomes include the ability to analyze marketing data, develop targeted marketing campaigns, and measure campaign performance using marketing automation tools such as Marketo, Pardot, and HubSpot.
The duration of the program is typically one semester or one year, depending on the institution and the student's academic background.
The Undergraduate Certificate in Marketing Automation Essentials is highly relevant to the marketing industry, as it provides students with the skills and knowledge needed to succeed in a rapidly evolving marketing landscape.
The program is designed to be completed in a short period of time, making it an ideal option for students who want to gain the skills and knowledge needed to enter the marketing automation industry quickly.
Graduates of the program can pursue a variety of career paths, including marketing automation specialist, digital marketing manager, and business analyst.
The program's industry relevance is further enhanced by the fact that many major companies, including IBM, Oracle, and Salesforce, offer marketing automation solutions that are integrated into their platforms.
Overall, the Undergraduate Certificate in Marketing Automation Essentials is a valuable program that provides students with the skills and knowledge needed to succeed in the marketing automation industry.

Why this course?

Marketing Automation Essentials is a vital skillset in today's digital landscape, with the UK's marketing industry projected to reach £1.3 billion by 2025, growing at a CAGR of 10.3% (Source: Statista). To stay competitive, businesses need professionals who can effectively leverage marketing automation tools.
Year UK Marketing Industry Value (£ billion)
2020 1.1
2021 1.2
2022 1.3
2023 1.4
2024 1.5
2025 1.6

Who should enrol in Undergraduate Certificate in Marketing Automation Essentials ?

Marketing Automation Essentials is ideal for
undergraduate students looking to gain practical skills in digital marketing, particularly those studying business, marketing, or a related field.
In the UK, a survey by the Chartered Institute of Marketing found that 75% of marketers believe that automation is crucial for their business success. This course will equip you with the knowledge and tools to automate marketing tasks, increasing efficiency and productivity, and helping you to stay ahead in the competitive job market.
With the rise of AI and machine learning, marketing automation is becoming increasingly important, with 61% of UK businesses planning to invest in automation by 2025 (Source: PwC). By taking this course, you'll be able to apply your knowledge in a real-world setting, making you a more attractive candidate to potential employers.