Undergraduate Certificate in Marketing Analytics for MBA

Monday, 16 February 2026 18:25:35

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics

is a vital skill for MBA students to acquire in today's data-driven business landscape.

Marketing Analytics

enables businesses to make informed decisions by analyzing customer behavior, market trends, and campaign performance.
Some key areas of focus include data visualization, statistical modeling, and predictive analytics.

Marketing Analytics

is not just about numbers; it's about telling a story with data that drives business outcomes.
By gaining expertise in Marketing Analytics, MBA students can develop a competitive edge in the job market and drive business success.

Explore our Undergraduate Certificate in Marketing Analytics for MBA to learn more about this exciting field and take the first step towards a career in data-driven marketing.

Marketing Analytics is the backbone of any successful business strategy, and our Undergraduate Certificate in Marketing Analytics for MBA is designed to equip you with the skills to drive data-driven decision making. By combining marketing principles with advanced analytics techniques, you'll gain a deep understanding of how to measure, analyze, and optimize marketing performance. With Marketing Analytics, you'll unlock career prospects in top-tier companies, including data scientist, marketing analyst, and business intelligence specialist roles. Our course features unique modules on machine learning, predictive modeling, and data visualization, ensuring you're equipped to tackle real-world challenges and drive business growth.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data Mining for Marketing Analytics •
Marketing Research Methods •
Statistical Analysis for Business Decisions •
Data Visualization Techniques •
Predictive Modeling in Marketing •
Customer Segmentation and Profiling •
Web Analytics and Digital Marketing Metrics •
Marketing Mix Modeling •
Big Data Analytics for Marketing Strategy

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Marketing Analytics for MBA

The Undergraduate Certificate in Marketing Analytics for MBA is a specialized program designed to equip students with the skills and knowledge required to succeed in the field of marketing analytics.
This program is ideal for students who want to gain a deeper understanding of marketing analytics and its application in business decision-making.
Upon completion of the program, students will be able to analyze complex data sets, develop predictive models, and create data-driven marketing strategies.
The learning outcomes of this program include the ability to apply statistical and mathematical techniques to marketing problems, understand the role of marketing analytics in business strategy, and develop skills in data visualization and communication.
The duration of the program is typically one semester or one year, depending on the institution and the student's academic background.
The Undergraduate Certificate in Marketing Analytics for MBA is highly relevant to the marketing industry, as companies are increasingly relying on data-driven decision-making to drive business growth.
Marketing analytics professionals are in high demand, and this program provides students with the skills and knowledge required to succeed in this field.
The program is designed to be flexible and can be completed online or on-campus, making it accessible to students from all over the world.
Upon completion of the program, students will be eligible to pursue advanced degrees in marketing analytics or related fields, such as business analytics or data science.
The Undergraduate Certificate in Marketing Analytics for MBA is a great way for students to gain a competitive edge in the job market and launch a successful career in marketing analytics.

Why this course?

The significance of an Undergraduate Certificate in Marketing Analytics for MBA students in today's market cannot be overstated. With the increasing reliance on data-driven decision-making, companies are looking for professionals who can collect, analyze, and interpret complex data to inform their marketing strategies. According to a report by the Chartered Institute of Marketing, 75% of marketers in the UK believe that data analysis is crucial to their role, with 60% stating that they use data to measure the effectiveness of their campaigns.
Statistic Percentage
Marketers who use data to measure campaign effectiveness 60%
Marketers who believe data analysis is crucial to their role 75%
Marketers who use data to inform their marketing strategies 80%

Who should enrol in Undergraduate Certificate in Marketing Analytics for MBA?

Ideal Audience for Undergraduate Certificate in Marketing Analytics for MBA Marketing professionals and aspiring MBAs seeking to upskill in data-driven decision making
Key Characteristics: Professionals with 2+ years of experience in marketing, finance, or a related field; strong analytical and problem-solving skills; familiarity with Microsoft Office and data analysis tools
Career Goals: To enhance career prospects in marketing, business development, or management roles; to gain a competitive edge in the job market; to develop skills in data analysis, interpretation, and visualization
Target Location: The UK, with a focus on London and other major cities, where marketing analytics is in high demand
Statistics: According to a report by the Chartered Institute of Marketing, 75% of marketers in the UK use data analytics to inform their decisions, highlighting the growing importance of marketing analytics in the industry