Undergraduate Certificate in Marketing Analytics and Metrics

Wednesday, 10 September 2025 11:08:25

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics and Metrics


Unlock the power of data-driven decision making with our Undergraduate Certificate in Marketing Analytics and Metrics.


Designed for aspiring marketers and business professionals, this program equips you with the skills to collect, analyze, and interpret complex data to inform marketing strategies.


Some of the key topics covered include data visualization, statistical modeling, and data mining techniques.

Gain a deeper understanding of customer behavior, market trends, and campaign performance through real-world case studies and projects.


Develop a strong foundation in marketing analytics and metrics to drive business growth and success.


Explore our Undergraduate Certificate in Marketing Analytics and Metrics today and take the first step towards a career in data-driven marketing.

Marketing Analytics and Metrics is a vital skill in today's data-driven business landscape. This Undergraduate Certificate program equips you with the tools to measure, analyze, and interpret marketing performance, enabling you to make informed decisions. By mastering Marketing Analytics and Metrics, you'll gain a competitive edge in the job market, with career prospects in data analysis, business intelligence, and digital marketing. Unique features of the course include hands-on experience with industry-leading software, expert guest lectures, and a focus on practical application. Upon completion, you'll be equipped to drive business growth and success with Marketing Analytics and Metrics.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data Analysis for Marketing •
Data Visualization for Insights •
Statistical Modeling for Predictive Analytics •
Marketing Mix Modeling •
Customer Segmentation and Profiling •
Web Analytics and Tracking •
Social Media Analytics and Metrics •
Email Marketing Metrics and Analysis •
Return on Investment (ROI) Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Marketing Analytics and Metrics

The Undergraduate Certificate in Marketing Analytics and Metrics is a specialized program designed to equip students with the skills and knowledge required to analyze and interpret marketing data, making informed decisions to drive business growth and success.
This program focuses on teaching students how to collect, analyze, and interpret large datasets to gain insights into customer behavior, preferences, and market trends, ultimately enabling them to develop data-driven marketing strategies that drive results.
Upon completion of the program, students will be able to apply marketing analytics and metrics techniques to measure the effectiveness of marketing campaigns, optimize marketing strategies, and improve overall business performance.
The duration of the Undergraduate Certificate in Marketing Analytics and Metrics is typically one year, although this may vary depending on the institution and the student's prior experience and qualifications.
The program is highly relevant to the marketing industry, as companies are increasingly relying on data-driven decision-making to stay competitive in today's digital landscape. Marketing analytics and metrics professionals are in high demand, and this program provides students with the skills and knowledge required to secure a career in this field.
Some of the key learning outcomes of the program include understanding data analysis and interpretation, developing marketing analytics and metrics skills, and applying data-driven decision-making techniques to drive business growth and success.
Graduates of the Undergraduate Certificate in Marketing Analytics and Metrics can pursue a range of career opportunities, including marketing analytics and metrics specialist, data analyst, business analyst, and marketing manager.
The program is designed to be flexible and accessible, with many institutions offering online and part-time options to suit different learning styles and schedules.

Why this course?

The significance of an Undergraduate Certificate in Marketing Analytics and Metrics cannot be overstated in today's data-driven market. According to a report by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK believe that data analysis is crucial for making informed business decisions. Moreover, a survey by the Market Research Society found that 75% of marketers in the UK are using data analytics to measure the effectiveness of their marketing campaigns.
Statistic Percentage
Marketers who believe data analysis is crucial for making informed business decisions 85%
Marketers who are using data analytics to measure the effectiveness of their marketing campaigns 75%

Who should enrol in Undergraduate Certificate in Marketing Analytics and Metrics ?

Ideal Audience for Undergraduate Certificate in Marketing Analytics and Metrics Marketing professionals, data analysts, and business students in the UK looking to upskill in data-driven decision making, with a focus on the £1.2 trillion digital economy and 1 in 5 jobs in the UK set to be automated by 2030.
Key Characteristics: Professionals seeking to enhance their skills in marketing analytics and metrics, with a strong interest in data science, business intelligence, and digital marketing.
Career Goals: To gain a competitive edge in the job market, drive business growth through data-informed decision making, and stay ahead of the curve in the rapidly evolving marketing landscape.
Prerequisites: No prior knowledge of marketing analytics and metrics is required, but a basic understanding of statistics and data analysis is beneficial.