Undergraduate Certificate in Marketing Analytics and Big Data

Monday, 15 September 2025 17:14:33

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics and Big Data

is a rapidly evolving field that combines data analysis with business acumen to drive informed decision-making. This Marketing Analytics and Big Data program is designed for undergraduate students who want to develop skills in data-driven marketing, business intelligence, and data science.

Learn how to collect, analyze, and interpret large datasets to gain insights that drive business growth and competitiveness.

Through a combination of theoretical foundations and practical applications, you'll develop skills in data visualization, machine learning, and statistical modeling.

Our program is perfect for students interested in data analysis, business intelligence, and marketing strategy.

Take the first step towards a career in marketing analytics and big data. Explore our program today and discover how you can turn data into business success.

Marketing Analytics and Big Data is a game-changing field that combines data analysis with business acumen to drive informed decision-making. This Undergraduate Certificate program equips you with the skills to extract insights from complex data sets, marketing analytics tools, and big data technologies. You'll learn to analyze customer behavior, optimize marketing campaigns, and measure ROI. With a strong foundation in statistics, data visualization, and programming languages like Python and R, you'll be poised for a career in data-driven marketing, business intelligence, or data science. Unlock new career opportunities and stay ahead in the industry.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Data Mining and Predictive Analytics •
Marketing Research Methods •
Big Data Analytics •
Statistical Analysis for Business Decision Making •
Data Visualization Techniques •
Machine Learning for Marketing •
Social Media Analytics •
Customer Segmentation and Profiling •
Web Analytics and Tracking •
Data Warehousing and Business Intelligence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Marketing Analytics and Big Data

The Undergraduate Certificate in Marketing Analytics and Big Data is a specialized program designed to equip students with the skills and knowledge required to succeed in the rapidly evolving marketing landscape.
This program focuses on teaching students how to collect, analyze, and interpret large datasets to gain valuable insights that can inform marketing strategies and drive business growth.
Through a combination of theoretical foundations and practical applications, students will learn how to apply marketing analytics and big data techniques to real-world problems, making them highly sought after by employers in the industry.
Upon completion of the program, students can expect to gain a strong understanding of marketing analytics and big data concepts, including data mining, predictive modeling, and data visualization.
The program is designed to be completed in a relatively short duration, typically one year, making it an ideal option for students who want to gain specialized skills without committing to a full degree program.
The Undergraduate Certificate in Marketing Analytics and Big Data is highly relevant to the current job market, with many organizations recognizing the importance of data-driven decision making in marketing.
As a result, graduates of this program can expect to find employment opportunities in a variety of roles, including marketing analyst, data scientist, and business intelligence specialist.
The program is also designed to be flexible, with many institutions offering online or part-time options to accommodate the needs of working professionals and students with other commitments.
Overall, the Undergraduate Certificate in Marketing Analytics and Big Data is an excellent choice for students who want to gain the skills and knowledge required to succeed in the marketing analytics and big data field.

Why this course?

The significance of Undergraduate Certificate in Marketing Analytics and Big Data cannot be overstated in today's market. With the increasing reliance on data-driven decision-making, businesses are looking for professionals who can collect, analyze, and interpret complex data sets to gain a competitive edge. According to a report by the Chartered Institute of Marketing, 75% of marketers in the UK believe that data analysis is crucial to their business success.
Statistics Percentage
Marketers who use data analytics to inform their marketing strategies 85%
Marketers who believe that data analysis is crucial to their business success 75%
Marketers who use big data to personalize customer experiences 60%

Who should enrol in Undergraduate Certificate in Marketing Analytics and Big Data ?

Marketing Analytics and Big Data Ideal Audience
Recent graduates in business, economics, or computer science Individuals seeking to kickstart their careers in data-driven marketing, with median salaries in the UK reaching £28,000 per annum.
Professionals looking to upskill and reskill in data analysis and interpretation Those with a strong foundation in statistics and mathematics, with 71% of UK businesses relying on data analytics to inform their decision-making processes.
Entrepreneurs and small business owners seeking to leverage data insights for growth With 63% of UK small businesses using data analytics to inform their marketing strategies, this course is ideal for those looking to drive business growth through data-driven decision-making.