Undergraduate Certificate in Market Segmentation and Targeting Strategy

Sunday, 15 February 2026 00:27:07

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Market Segmentation and Targeting Strategy


This course is designed for undergraduate students looking to develop a deeper understanding of market segmentation and targeting strategies.


Market segmentation is a crucial process in business that involves dividing a market into distinct groups of customers based on their needs, preferences, and behaviors.


By understanding these groups, businesses can create targeted marketing campaigns that resonate with their audience and drive sales.


Through a combination of lectures, case studies, and group projects, learners will gain hands-on experience in identifying market segments, analyzing customer data, and developing effective targeting strategies.


Some key concepts covered in the course include market research, customer profiling, and competitive analysis.


By the end of the course, learners will be equipped with the skills and knowledge needed to apply market segmentation and targeting strategies in real-world business settings.


So why wait? Explore the world of market segmentation and targeting strategy today and take the first step towards a successful career in business!

Market Segmentation and Targeting Strategy is an essential skill for any business professional. This Undergraduate Certificate course teaches you how to identify and target specific customer groups, increasing sales and revenue. By learning market segmentation techniques, you'll gain a competitive edge in the market. The course covers targeting strategy and positioning in detail, helping you create effective marketing campaigns. Key benefits include improved customer understanding, increased brand awareness, and enhanced business performance. Career prospects are excellent, with graduates sought after by top companies worldwide. Unique features include interactive case studies and industry expert guest lectures.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Segmentation: Definition, Types, and Importance •
Demographic Segmentation: Characteristics, Techniques, and Applications •
Psychographic Segmentation: Understanding Consumer Values and Interests •
Geographical Segmentation: Market Analysis and Targeting Strategies •
Factual Segmentation: Using Data and Statistics for Market Analysis •
Market Basket Analysis: Identifying Co-Purchasing Patterns •
Customer Profiling: Creating Detailed Profiles of Target Markets •
Market Research Methods: Surveys, Focus Groups, and Interviews •
Target Market Selection: Criteria and Decision-Making Processes •
Market Penetration and Market Development Strategies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Market Segmentation and Targeting Strategy

The Undergraduate Certificate in Market Segmentation and Targeting Strategy is a specialized program designed to equip students with the knowledge and skills required to analyze and understand market trends, customer needs, and competitor activity.
This program focuses on teaching students how to identify and target specific market segments, develop effective marketing strategies, and measure the success of these strategies.
Upon completion of the program, students will be able to apply their knowledge of market segmentation and targeting to real-world business problems, making them highly sought after by employers in the marketing and business sectors.
The duration of the program is typically one year, with students completing a series of coursework and projects that cover topics such as market research, competitor analysis, and marketing strategy development.
Industry relevance is a key aspect of this program, as it prepares students for careers in marketing, business development, and market research.
The skills and knowledge gained through this program are highly transferable across industries, making it an excellent choice for students looking to launch or advance their careers in the marketing and business sectors.
By studying market segmentation and targeting strategy, students will gain a deeper understanding of how to analyze customer needs, develop effective marketing campaigns, and measure the success of these campaigns.
This program is ideal for students who are interested in pursuing a career in marketing, business development, or market research, and who want to gain a competitive edge in the job market.
The Undergraduate Certificate in Market Segmentation and Targeting Strategy is a valuable addition to any undergraduate degree, providing students with a specialized set of skills and knowledge that can be applied in a variety of business contexts.
Graduates of this program will be well-equipped to analyze complex market data, develop effective marketing strategies, and drive business growth through targeted marketing efforts.
Overall, the Undergraduate Certificate in Market Segmentation and Targeting Strategy is an excellent choice for students who want to gain a deeper understanding of market trends, customer needs, and competitor activity, and who want to develop the skills and knowledge required to succeed in the marketing and business sectors.

Why this course?

Market Segmentation and Targeting Strategy is a crucial aspect of business strategy in today's market. According to a survey by the Chartered Institute of Marketing, 75% of UK businesses believe that understanding their target audience is essential for success. In fact, a study by the Centre for Retail Research found that 60% of UK retailers believe that customer segmentation is key to improving sales.
Segmentation Method Percentage of UK Businesses
Demographic Segmentation 40%
Psychographic Segmentation 30%
Behavioral Segmentation 30%

Who should enrol in Undergraduate Certificate in Market Segmentation and Targeting Strategy?

Market Segmentation and Targeting Strategy Ideal Audience
For individuals seeking to launch or grow a business in the UK, a career in market segmentation and targeting strategy is an attractive option. Demographics:
Typically, those with a degree in marketing, business, or a related field are well-suited for this role. Age: 25-40 years old
Those with experience in market research, data analysis, or business development are also highly valued. Location: Primarily based in the UK, with opportunities for remote work
A strong understanding of market trends, consumer behavior, and data-driven decision making is essential for success in this field. Career progression: Entry-level positions in market analysis, senior roles in business development, or leadership positions in marketing management