Undergraduate Certificate in Market Research and Consumer Behaviour

Monday, 16 February 2026 18:32:31

International applicants and their qualifications are accepted

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Overview

Overview

Market Research and Consumer Behaviour


Gain a deeper understanding of consumer behaviour and develop skills to inform business decisions with our Undergraduate Certificate in Market Research and Consumer Behaviour.


This programme is designed for students and professionals looking to enhance their knowledge of market research methods, data analysis, and consumer insights.


Through a combination of lectures, workshops, and projects, you'll learn how to design and execute market research studies, collect and analyse data, and interpret results to inform business strategy.


Develop your skills in data analysis, research design, and consumer behaviour and become a valuable asset to any organisation.


Take the first step towards a career in market research and consumer behaviour. Explore our programme today and discover how you can make a meaningful impact in the business world.

Market Research is a vital component of any successful business strategy, and our Undergraduate Certificate in Market Research and Consumer Behaviour will equip you with the skills to excel in this field. This course provides a comprehensive understanding of market research methods, consumer behaviour, and data analysis, allowing you to market research effectively and make informed business decisions. With a focus on practical applications, you'll gain hands-on experience in data collection, analysis, and reporting, as well as develop essential skills in communication, project management, and teamwork. Upon completion, you'll be well-positioned for a career in market research, consulting, or a related field, with opportunities to work with top brands and organizations.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Consumer Behaviour and Motivation •
Market Research Methods and Tools •
Secondary Research and Data Analysis •
Primary Research Design and Implementation •
Quantitative and Qualitative Research Methods •
Consumer Decision Making and Behaviour •
Segmentation, Targeting and Positioning •
Market Trends and Consumer Insights •
Research Ethics and Governance •
Data Interpretation and Reporting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Market Research and Consumer Behaviour

The Undergraduate Certificate in Market Research and Consumer Behaviour is a specialized program designed to equip students with the skills and knowledge required to succeed in the market research industry.
This program focuses on teaching students how to analyze consumer behaviour, gather and interpret data, and develop effective market research strategies.
Upon completion of the program, students will be able to apply their knowledge and skills to real-world market research projects, making them highly sought after by employers in the industry.
The learning outcomes of this program include the ability to design and implement market research studies, analyze and interpret data, and communicate research findings effectively to stakeholders.
The duration of the program is typically one year, although this may vary depending on the institution and the student's prior qualifications.
The Undergraduate Certificate in Market Research and Consumer Behaviour is highly relevant to the current job market, with many employers looking for professionals with expertise in market research and consumer behaviour.
This program is particularly useful for students who are interested in pursuing a career in market research, product development, or brand management, and who want to gain a deeper understanding of consumer behaviour and market trends.
By completing this program, students will gain a competitive edge in the job market and be well-equipped to succeed in a variety of roles within the market research industry.
The program is also designed to be flexible, with many institutions offering online or part-time options to accommodate students who may be balancing work or other commitments.
Overall, the Undergraduate Certificate in Market Research and Consumer Behaviour is a valuable investment for students who are looking to launch or advance their careers in the market research industry.

Why this course?

Market research plays a vital role in today's market, with the UK market size expected to reach £2.9 trillion by 2025. According to a report by the Centre for Retail Research, the UK retail industry employs over 3.2 million people and contributes around 8% to the country's GDP.
Year Market Research Spend (£m)
2019 4,300
2020 4,600
2021 5,100
2022 5,800
2023 6,500

Who should enrol in Undergraduate Certificate in Market Research and Consumer Behaviour?

Market Research and Consumer Behaviour Ideal Audience
Recent graduates in business, marketing, or related fields Individuals seeking to kick-start their careers in market research and consumer behaviour, with a focus on the UK's £1.2 trillion retail industry.
Aspiring professionals looking to develop data analysis and interpretation skills Those interested in understanding consumer behaviour and market trends, with 71% of UK consumers saying they are more likely to purchase from a brand that understands their needs.
Students looking to enhance their employability in the market research sector With the UK's market research industry valued at £1.1 billion, this course can help you stand out in a competitive job market, with 60% of employers considering data analysis skills essential for the role.