Undergraduate Certificate in Market Research and Consumer Behavior

Monday, 15 September 2025 17:14:50

International applicants and their qualifications are accepted

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Overview

Overview

Market Research and Consumer Behavior


Gain a deeper understanding of consumer behavior and develop skills to analyze market trends with our Undergraduate Certificate in Market Research and Consumer Behavior.


This program is designed for individuals who want to pursue a career in market research, product development, or brand management.


Learn how to collect and analyze data, identify market opportunities, and create effective marketing strategies.


Some of the key topics covered in this program include:

Consumer behavior, market research methods, data analysis, and market segmentation.


Develop your skills in statistical analysis, survey design, and data interpretation.


Apply your knowledge to real-world scenarios and gain practical experience in market research and consumer behavior.


Take the first step towards a career in market research and consumer behavior. Explore our program today and discover how you can drive business success with data-driven insights.

Market Research is a vital component of any successful business strategy, and our Undergraduate Certificate in Market Research and Consumer Behavior will equip you with the skills to excel in this field. By studying market research and consumer behavior, you'll gain a deep understanding of how consumers make purchasing decisions and how businesses can effectively target their audience. This course offers key benefits such as hands-on experience with market research tools, expert-led workshops, and access to industry events. With a strong foundation in market research and consumer behavior, you'll be well-positioned for a career in market analysis or consumer insights.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Consumer Behavior and Motivation •
Market Research Methods and Tools •
Secondary Research and Data Analysis •
Primary Research Design and Implementation •
Quantitative and Qualitative Research Techniques •
Consumer Decision Making and Buying Behavior •
Segmentation, Targeting, and Positioning •
Market Trends and Consumer Insights •
Research Ethics and Methodological Considerations •
Data Interpretation and Reporting in Market Research

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Market Research and Consumer Behavior

The Undergraduate Certificate in Market Research and Consumer Behavior is a specialized program designed to equip students with the knowledge and skills required to analyze and interpret market trends, consumer behavior, and market research methods. This certificate program typically takes one year to complete and is ideal for students who want to gain a deeper understanding of market research and its applications in various industries, including business, marketing, and social sciences. Upon completion of the program, students can expect to gain the following learning outcomes: they will be able to analyze and interpret market data, they will understand consumer behavior and market trends, they will be able to design and implement market research studies, they will be able to apply market research methods to real-world problems. The Undergraduate Certificate in Market Research and Consumer Behavior is highly relevant to the job market, as companies are increasingly relying on market research to inform their business decisions. Many organizations, including market research firms, consulting companies, and multinational corporations, hire professionals with expertise in market research and consumer behavior. Graduates of this program can pursue careers in market research, product development, brand management, and marketing strategy, among other fields. They can also work as market analysts, research coordinators, or data analysts in various industries, including finance, healthcare, and technology. Overall, the Undergraduate Certificate in Market Research and Consumer Behavior is a valuable program that provides students with the knowledge and skills required to succeed in a rapidly changing business environment.

Why this course?

Market research and consumer behavior are crucial components of today's market, with the UK being no exception. According to a report by the Centre for Retail Research, the UK retail industry is expected to reach £3.9 trillion by 2025, with market research playing a vital role in driving this growth. The importance of market research and consumer behavior can be seen in the way businesses are adapting to changing consumer trends. For instance, the rise of e-commerce has led to an increase in online shopping, with 95% of UK consumers now using the internet to make purchases (Source: Internet Advertising Bureau). This shift has created a need for businesses to understand consumer behavior and preferences, making market research a vital tool for success. Market research helps businesses to gain insights into consumer behavior, preferences, and needs, enabling them to make informed decisions about product development, marketing strategies, and customer engagement.
Statistic Value
Number of UK consumers using the internet to make purchases 95%
Expected value of the UK retail industry by 2025 £3.9 trillion

Who should enrol in Undergraduate Certificate in Market Research and Consumer Behavior?

Primary Keyword: Market Research Ideal Audience
Recent graduates in business, marketing, or psychology Individuals seeking to kick-start their careers in market research and consumer behavior, with a focus on the UK's £1.4 trillion retail industry.
Professionals looking to upskill or reskill in data analysis, statistics, and research methods Those interested in understanding consumer behavior, market trends, and competitor analysis, with a strong emphasis on applying theoretical knowledge to real-world problems.
Students interested in pursuing a career in market research, brand management, or product development With the UK's market research industry expected to grow by 3.5% annually, this course provides a valuable foundation for those looking to succeed in this field.