Undergraduate Certificate in Google Analytics for Marketers

Sunday, 15 February 2026 18:32:28

International applicants and their qualifications are accepted

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Overview

Overview

Google Analytics for Marketers

is an undergraduate certificate designed to equip aspiring marketers with the skills to measure, analyze, and optimize website data. This program caters to marketing students and professionals looking to enhance their digital marketing capabilities. By mastering Google Analytics, learners will gain a deeper understanding of web analytics and its applications in the marketing industry. They will learn to track website traffic, behavior, and conversion rates, enabling them to make data-driven decisions and improve campaign performance. Explore this certificate to kickstart your career in digital marketing today!

Google Analytics is the ultimate tool for marketers to measure website performance and drive business growth. This Undergraduate Certificate course equips you with the skills to unlock the full potential of Google Analytics, Google Analytics being the industry standard for web analytics. You'll learn how to track website traffic, analyze user behavior, and make data-driven decisions to boost conversions and sales. With Google Analytics, you'll gain a competitive edge in the job market, with career prospects in digital marketing, e-commerce, and more. Unique features include hands-on projects, expert mentorship, and access to industry events.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Analysis in Google Analytics •
• Google Analytics Account Setup and Configuration •
• Understanding Website Traffic Sources and Behavior •
• Setting Up and Using Goals and Conversions •
• E-commerce and Transaction Tracking in Google Analytics •
• Google Analytics Reporting and Dashboards •
• Segmenting and Targeting Audiences in Google Analytics •
• A/B Testing and Experimentation in Google Analytics •
• Google Analytics Integration with Other Tools and Platforms

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Google Analytics for Marketers

The Undergraduate Certificate in Google Analytics for Marketers is a specialized program designed to equip students with the skills and knowledge required to measure, analyze, and optimize digital marketing campaigns using Google Analytics. This program is ideal for marketing professionals who want to enhance their skills in data analysis, measurement, and reporting, and gain a deeper understanding of how to use Google Analytics to drive business growth and improve marketing performance. Upon completion of the program, students can expect to gain the following learning outcomes:
- Develop a comprehensive understanding of Google Analytics and its applications in digital marketing
- Learn how to set up, track, and analyze website data using Google Analytics
- Understand how to create and manage Google Analytics reports and dashboards
- Develop skills in data analysis, interpretation, and visualization using Google Analytics
- Learn how to use Google Analytics to measure and optimize marketing campaigns
- Understand how to integrate Google Analytics with other marketing tools and platforms
The duration of the program varies depending on the institution and the mode of study, but it is typically completed within 6-12 months.
Students can choose to study full-time or part-time, and the program is designed to be flexible and accommodating to different learning styles and schedules. The Undergraduate Certificate in Google Analytics for Marketers is highly relevant to the digital marketing industry, as Google Analytics is a widely used tool for measuring and optimizing online marketing campaigns.
By completing this program, students can gain a competitive edge in the job market and demonstrate their expertise in data analysis, measurement, and reporting using Google Analytics.

Why this course?

Undergraduate Certificate in Google Analytics is a highly sought-after qualification for marketers in the UK, with 71% of marketers considering it essential for their job (Source: Google Analytics Academy). This certification demonstrates a marketer's ability to measure, analyze, and optimize website data, making it a valuable asset in today's digital landscape.
Key Skills Percentage of Marketers
Google Analytics Certification 71%
Data Analysis 85%
Conversion Rate Optimization 62%
SEO and SEM 80%

Who should enrol in Undergraduate Certificate in Google Analytics for Marketers ?

Ideal Audience for Undergraduate Certificate in Google Analytics for Marketers Are you a marketer looking to boost your digital skills and drive business growth in the UK? With the rise of e-commerce and online marketing, having a solid understanding of Google Analytics is crucial. According to a recent survey, 70% of UK marketers believe that data-driven decision making is essential for their business success.
Key Characteristics Our ideal learner is a marketer or business professional with at least 1-2 years of experience in digital marketing. They are likely to be based in the UK and have a basic understanding of Google Analytics, but may not have formal qualifications in the field. They are eager to upskill and stay ahead of the competition in a rapidly changing digital landscape.
Career Goals By completing the Undergraduate Certificate in Google Analytics for Marketers, learners can expect to gain the skills and knowledge needed to drive business growth and improve marketing performance. They can aim for roles such as Digital Marketing Manager, E-commerce Manager, or Data Analyst, with average salaries ranging from £30,000 to £50,000 per annum in the UK.