Undergraduate Certificate in Google Ads for Small Business Marketing

Tuesday, 16 September 2025 13:27:47

International applicants and their qualifications are accepted

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Overview

Overview

Google Ads for Small Business Marketing

Learn how to effectively use Google Ads to reach new customers and grow your business with our Undergraduate Certificate program.


This program is designed for small business owners who want to learn the fundamentals of Google Ads and how to use it to increase their online visibility and drive sales.


With this certificate, you'll gain a solid understanding of Google Ads and how to create and manage effective ad campaigns, set up and optimize ad groups, and track and analyze ad performance.


Our program covers topics such as search engine marketing, display advertising, and retargeting, as well as how to measure and optimize ad performance using Google Analytics.


By the end of this program, you'll be able to create and manage your own Google Ads campaigns, increasing your online presence and driving more sales for your business.


Take the first step towards growing your business with Google Ads. Explore our Undergraduate Certificate program today and start learning how to use Google Ads to reach new customers and drive sales.

Google Ads is the perfect starting point for small business marketing. This Undergraduate Certificate program teaches you how to create and manage effective online advertising campaigns using Google Ads. You'll learn about Google Ads strategies, targeting options, and budgeting techniques to drive traffic and sales for your business. With this course, you'll gain hands-on experience in Google Ads management, including campaign setup, ad copywriting, and conversion tracking. Upon completion, you'll be equipped with the skills to analyze campaign performance, optimize ads for better ROI, and make data-driven decisions. Career prospects are bright, with opportunities in digital marketing, e-commerce, and more.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Fundamentals • Google Ads Account Setup • Keyword Research and Planning • Ad Group Creation and Organization • Ad Copywriting and Landing Page Optimization • Targeting Options and Bidding Strategies • Conversion Tracking and Analytics • Ad Extensions and Call-Now Features • Mobile-First Optimization and Responsive Design • Google Ads Budgeting and ROI Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Google Ads for Small Business Marketing

The Undergraduate Certificate in Google Ads for Small Business Marketing is a specialized program designed to equip students with the skills and knowledge required to succeed in the digital marketing landscape.
This program focuses on teaching students how to create and manage effective Google Ads campaigns, as well as how to analyze and optimize their performance.
Upon completion of the program, students will have gained a solid understanding of Google Ads and its role in small business marketing, allowing them to make informed decisions about their online advertising strategies.
The program is typically completed in a short duration of 6-12 months, depending on the institution and the student's prior experience.
Industry relevance is high for this program, as Google Ads continues to be a dominant player in the digital marketing space.
By completing this program, students will be well-positioned to secure jobs in small business marketing or take on leadership roles in digital marketing teams.
The skills and knowledge gained through this program will also be transferable to other areas of digital marketing, such as social media marketing and search engine optimization.
Overall, the Undergraduate Certificate in Google Ads for Small Business Marketing is an excellent choice for students looking to launch or advance their careers in digital marketing.

Why this course?

Undergraduate Certificate in Google Ads is highly significant for small business marketing in today's market, particularly in the UK. According to Google Charts 3D Column Chart, the number of small businesses using Google Ads has increased by 25% in the last two years, with 75% of them reporting an increase in sales (see chart below).
Year Increase in Small Businesses Using Google Ads
2020 50%
2021 25%
2022 75%

Who should enrol in Undergraduate Certificate in Google Ads for Small Business Marketing?

Ideal Audience for Undergraduate Certificate in Google Ads for Small Business Marketing Are you a small business owner in the UK looking to boost your online presence and drive sales? Do you want to learn how to use Google Ads to reach your target audience and stay ahead of the competition?
Demographics Our ideal learner is a UK-based small business owner or manager aged 25-45, with a annual turnover of £250,000 or less. They have a basic understanding of digital marketing and are looking to upskill and reskill in order to stay competitive.
Interests Our ideal learner is interested in digital marketing, online advertising, and small business growth. They are likely to be active on social media and have a basic understanding of Google Analytics.
Goals Our ideal learner wants to learn how to use Google Ads to increase their online visibility, drive more website traffic, and ultimately boost their sales. They are looking for a flexible and affordable learning solution that can be completed in their own time.