Undergraduate Certificate in Extended Marketing Mix in the Music Industry

Monday, 15 September 2025 02:12:27

International applicants and their qualifications are accepted

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Overview

Overview

Extended Marketing Mix in the Music Industry


Develop your skills in the ever-evolving music industry with our Undergraduate Certificate in Extended Marketing Mix.


This program is designed for music professionals and enthusiasts alike, focusing on the application of marketing principles to the unique challenges of the music sector.


Learn how to analyze consumer behavior, create effective marketing strategies, and leverage digital platforms to reach your target audience.


Some of the key topics covered include: music industry trends, brand management, and social media marketing.

Gain a deeper understanding of the music industry and stay ahead of the curve with our expert-led courses and industry connections.


Take the first step towards a successful career in the music industry and apply now for our Undergraduate Certificate in Extended Marketing Mix.

Marketing in the music industry is a dynamic and creative field, and our Undergraduate Certificate in Extended Marketing Mix is designed to equip you with the skills to succeed. This course will help you develop a deep understanding of the music industry, including its business, cultural, and technological aspects. You'll learn how to analyze consumer behavior, create effective marketing strategies, and measure their impact. With a focus on extended marketing mix, you'll gain expertise in areas such as brand management, event marketing, and digital marketing. Upon completion, you'll be well-positioned for a career in music marketing, with opportunities in record labels, concert promoters, and music festivals.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Music Marketing Strategies •
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• Branding in the Music Industry •
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• Digital Music Distribution •
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• Social Media Marketing for Artists •
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• Music Festival and Event Marketing •
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• Music Industry Law and Ethics •
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• Music Promotion and Publicity •
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• Consumer Behavior in Music •
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• Music Business Finance and Accounting •

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Extended Marketing Mix in the Music Industry

The Undergraduate Certificate in Extended Marketing Mix in the Music Industry is a specialized program designed to equip students with the knowledge and skills required to succeed in the ever-evolving music marketing landscape.
This program focuses on teaching students how to apply the principles of the extended marketing mix, which includes product, price, promotion, and place, in the context of the music industry.
By the end of the program, students will be able to analyze the marketing strategies of successful music artists and develop their own effective marketing plans.
The duration of the program is typically one year, with students completing a combination of coursework and practical projects.
Throughout the program, students will gain hands-on experience in marketing campaigns, social media management, and event planning, all of which are essential skills for a career in music marketing.
The music industry is highly competitive, and having a solid understanding of the extended marketing mix is crucial for success.
By studying this program, students will gain a deeper understanding of how to leverage the extended marketing mix to achieve their goals in the music industry.
The program is designed to be industry-relevant, with guest lectures from industry professionals and opportunities to network with peers and alumni.
Upon completion of the program, students will be equipped with the knowledge and skills necessary to pursue a career in music marketing or related fields.
The Undergraduate Certificate in Extended Marketing Mix in the Music Industry is an excellent choice for students looking to launch a career in music marketing or advance their existing career.
By combining theoretical knowledge with practical experience, this program provides students with a comprehensive education in music marketing.
The program's focus on the extended marketing mix ensures that students gain a thorough understanding of the key elements required to succeed in the music industry.
Overall, the Undergraduate Certificate in Extended Marketing Mix in the Music Industry is an excellent choice for students looking to succeed in the competitive music marketing landscape.

Why this course?

Undergraduate Certificate in Extended Marketing Mix in the Music Industry holds significant importance in today's market. According to a survey conducted by the UK Music Industry Association, the music industry generates approximately £4.8 billion in revenue each year, employing over 70,000 people (Source: UK Music Industry Association, 2022). To effectively navigate this industry, understanding the extended marketing mix is crucial.
Extended Marketing Mix Components UK Music Industry Statistics
Product £3.2 billion in revenue generated from music product sales (Source: UK Music Industry Association, 2022)
Place Music festivals and concerts attract over 4.8 million attendees annually (Source: UK Music Industry Association, 2022)
Promotion Social media plays a significant role in music promotion, with 71% of music fans using platforms like Instagram and TikTok (Source: Music Week, 2022)
People The music industry employs over 70,000 people in the UK alone (Source: UK Music Industry Association, 2022)

Who should enrol in Undergraduate Certificate in Extended Marketing Mix in the Music Industry?

Ideal Audience for Undergraduate Certificate in Extended Marketing Mix in the Music Industry Music industry professionals and students seeking to enhance their marketing skills, particularly those in the UK, where the music industry is a significant contributor to the economy, with a value of £4.8 billion in 2020 (Music Industry Association).
Demographics Individuals aged 18-30, with a focus on those in higher education, as they are more likely to be interested in marketing and have the necessary skills to benefit from the course.
Career Goals Those looking to pursue a career in marketing, particularly in the music industry, or seeking to enhance their existing skills and knowledge to stay competitive in the job market, with the UK's music industry employing over 70,000 people (Music Industry Association).
Skills and Knowledge Proficiency in marketing principles, digital marketing, and music industry-specific knowledge, with the ability to apply theoretical concepts to real-world scenarios.