Undergraduate Certificate in Event and Tourism Marketing

Wednesday, 18 February 2026 12:30:34

International applicants and their qualifications are accepted

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Overview

Overview

Event and Tourism Marketing


This Event and Tourism Marketing certificate program is designed for individuals who want to launch or enhance their careers in the exciting world of events and tourism marketing.


Learn how to create engaging experiences, develop effective marketing strategies, and analyze consumer behavior to drive business success.


Our program covers topics such as event planning, marketing research, social media management, and destination marketing.


Gain hands-on experience through real-world projects and case studies, and connect with industry professionals who can help you build your network.


Take the first step towards a rewarding career in event and tourism marketing. Explore our program today and discover how you can turn your passion into a career!

Event and Tourism Marketing is an exciting field that combines creativity, business acumen, and people skills to create unforgettable experiences. This Undergraduate Certificate program will equip you with the skills to develop and implement effective marketing strategies for events and tourism businesses. You'll learn about event management, branding, and digital marketing, as well as how to analyze market trends and develop targeted campaigns. With this certificate, you'll be well-positioned for a career in the events and tourism industry, with opportunities in marketing management, event coordination, and more.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research and Analysis for Event and Tourism Marketing •
• Event Planning and Management •
• Destination Marketing and Tourism Development •
• Branding and Positioning in Event and Tourism Marketing •
• Digital Marketing for Events and Tourism •
• Social Media Marketing for Event and Tourism •
• Event Promotion and Publicity •
• Tourism Economics and Finance •
• Cultural and Heritage Tourism Marketing •
• Sustainable Tourism Marketing and Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Event and Tourism Marketing

The Undergraduate Certificate in Event and Tourism Marketing is a specialized program designed to equip students with the knowledge and skills required to succeed in the event and tourism marketing industry.
This program focuses on teaching students how to develop and implement effective marketing strategies for events and tourism-related businesses, with an emphasis on digital marketing techniques.
Upon completion of the program, students will be able to analyze market trends, create marketing campaigns, and evaluate the success of events and tourism initiatives.
The duration of the Undergraduate Certificate in Event and Tourism Marketing is typically one year, although this may vary depending on the institution and the student's prior qualifications.
The program is designed to be flexible, with students able to study part-time or full-time, and can be completed in a variety of formats, including online and on-campus.
The Undergraduate Certificate in Event and Tourism Marketing is highly relevant to the tourism and events industry, with many graduates going on to secure jobs in marketing, event management, and tourism development.
Industry partners, such as hotels, restaurants, and event management companies, often provide industry experience and networking opportunities for students, helping them to build valuable connections and gain practical experience.
The program is also designed to be career-focused, with a strong emphasis on developing the skills and knowledge required to succeed in the events and tourism marketing sector.
Graduates of the Undergraduate Certificate in Event and Tourism Marketing can expect to earn a competitive salary, with median salaries ranging from $50,000 to over $80,000 depending on the specific job role and location.
Overall, the Undergraduate Certificate in Event and Tourism Marketing is an excellent choice for students looking to launch a career in the events and tourism marketing industry, with its flexible format, industry relevance, and strong career focus.

Why this course?

Undergraduate Certificate in Event and Tourism Marketing is highly significant in today's market, driven by the growing demand for experiential travel and events. According to a report by the Association of Leading Visitor Attractions (ALVA), the UK's visitor attractions welcomed 245 million visitors in 2020, generating £44.8 billion in revenue. This trend is expected to continue, with the UK's tourism industry projected to grow by 3.4% annually from 2020 to 2025 (Source: VisitBritain).
Year Visitor Numbers Revenue (£ billion)
2020 245 million 44.8
2021 234 million 43.8
2022 242 million 45.6
2023 251 million 47.4
2024 260 million 49.2
2025 269 million 50.9

Who should enrol in Undergraduate Certificate in Event and Tourism Marketing?

Event and Tourism Marketing Ideal Audience
Recent graduates in hospitality, tourism, or a related field Individuals looking to kick-start their careers in the events and tourism industry, with an average age of 22 years old in the UK, according to the Office for National Statistics (ONS).
Those interested in marketing and event management This course is perfect for those who want to develop their skills in event and tourism marketing, with a focus on digital marketing, event planning, and customer experience. In the UK, the events industry is worth £42.8 billion annually, creating a wide range of job opportunities.
Career changers seeking a new challenge Those looking to transition into a new career in events and tourism marketing can benefit from this course, which provides a solid foundation in marketing principles and event management. According to a survey by the Chartered Institute of Marketing, 64% of marketers in the UK are aged between 25-44.