Undergraduate Certificate in Customer-Centric Marketing Strategies

Wednesday, 18 February 2026 05:40:59

International applicants and their qualifications are accepted

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Overview

Overview

Customer-Centric Marketing Strategies

is designed for aspiring marketers who want to develop a deep understanding of customer needs and preferences. This program focuses on teaching students how to create effective marketing campaigns that drive business results.

By studying customer-centric marketing strategies, learners will gain the skills and knowledge needed to analyze customer data, develop targeted marketing plans, and measure campaign success.

Some key concepts covered in the program include market research, segmentation, targeting, and positioning (STP), as well as digital marketing channels such as social media and email marketing.

Through a combination of lectures, discussions, and practical exercises, learners will be able to apply theoretical concepts to real-world marketing scenarios.

Upon completion of the program, learners will have a solid foundation in customer-centric marketing strategies and be equipped to pursue a career in marketing or further specialize in a related field.

So why wait? Explore the Undergraduate Certificate in Customer-Centric Marketing Strategies today and start building a successful career in marketing!

Customer-Centric Marketing Strategies is an innovative approach to understanding and engaging with your target audience. This Undergraduate Certificate program equips you with the skills to develop effective marketing strategies that prioritize customer needs and preferences. By learning from industry experts, you'll gain a deep understanding of market research, brand management, and digital marketing. With this knowledge, you'll be well-positioned for a career in marketing, where you can expect high demand and competitive salaries. Unique features of the course include a focus on data-driven decision making and the use of customer relationship management tools.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Customer-Centric Marketing Strategies • Marketing Mix and Segmentation • Branding and Positioning • Digital Marketing Channels • Data-Driven Marketing Decisions • Customer Relationship Management • Market Research and Analysis • Social Media Marketing Strategies • Personalization in Marketing • Measuring Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Customer-Centric Marketing Strategies

The Undergraduate Certificate in Customer-Centric Marketing Strategies is a specialized program designed to equip students with the knowledge and skills required to develop and implement effective marketing strategies that prioritize customer needs and preferences.
This program is ideal for students who want to pursue a career in marketing, but may not have a strong background in the field. The certificate program provides a comprehensive understanding of customer-centric marketing principles, including market research, segmentation, targeting, and positioning.
The learning outcomes of this program include the ability to analyze customer data and behavior, develop targeted marketing campaigns, and measure the effectiveness of marketing strategies. Students will also gain knowledge of digital marketing channels, such as social media and email marketing, and learn how to create engaging content that resonates with customers.
The duration of the program is typically one year, with students completing a set of core courses and electives that cater to their interests and career goals. The program is designed to be flexible, with online and on-campus options available to accommodate different learning styles and schedules.
Industry relevance is a key aspect of this program, as it prepares students for a rapidly changing marketing landscape. With the rise of digital marketing and the increasing importance of customer experience, companies are looking for professionals who can develop and implement customer-centric marketing strategies that drive business results.
Graduates of this program can pursue a range of career opportunities in marketing, including brand management, market research, and digital marketing. They can also consider advanced degrees, such as a master's in marketing or business administration, to further their careers and advance their knowledge of marketing principles.
Overall, the Undergraduate Certificate in Customer-Centric Marketing Strategies is a valuable program that provides students with the skills and knowledge required to succeed in a competitive marketing landscape. With its flexible duration, industry relevance, and career opportunities, it is an excellent choice for students who want to pursue a career in marketing.

Why this course?

Customer-Centric Marketing Strategies are crucial in today's market, where customer satisfaction and loyalty are key drivers of business success. According to a survey by the Chartered Institute of Marketing (CIM), 85% of UK businesses believe that customer experience is essential for driving growth and profitability (Source: CIM, 2020).
Statistic Value
Number of UK businesses prioritizing customer experience 85%
Average customer lifetime value in the UK £1,300
Percentage of UK businesses using data analytics for customer insights 62%

Who should enrol in Undergraduate Certificate in Customer-Centric Marketing Strategies ?

Customer-Centric Marketing Strategies Ideal Audience
Recent UK graduates in marketing, business, or a related field Individuals seeking to kick-start their careers in customer-centric marketing, with an average age of 22, and a median salary of £25,000 per annum.
Aspiring marketing professionals looking to develop skills in data-driven decision making, digital marketing, and brand management Those interested in understanding the latest trends and best practices in customer-centric marketing, with 71% of UK businesses expecting to increase their investment in digital marketing by 2025.
Professionals looking to upskill or reskill in a rapidly changing job market Individuals seeking to enhance their employability and career prospects, with 63% of UK employers considering digital skills to be essential for future job seekers.