Undergraduate Certificate in Customer Relationship Management in Hotel Industry

Wednesday, 10 September 2025 23:26:01

International applicants and their qualifications are accepted

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Overview

Overview

Customer Relationship Management (CRM) is a vital component in the hotel industry.

Understand how to effectively manage customer relationships to drive business growth and customer satisfaction.

Develop skills in areas such as customer service, sales, and marketing to enhance your career prospects.

Learn how to analyze customer data, identify trends, and create targeted marketing strategies.

Gain knowledge of CRM software and systems, including implementation, maintenance, and optimization.

Improve your communication and interpersonal skills to build strong relationships with customers and colleagues.

Enhance your understanding of the hotel industry and its unique challenges.

Some key skills you will learn include:

Customer Service, Sales, Marketing, CRM Software, and Communication.

Take the first step towards a successful career in the hotel industry.

Explore this Undergraduate Certificate in Customer Relationship Management in Hotel Industry to learn more.

Customer Relationship Management in the hotel industry is a vital skill for any aspiring hospitality professional. This Undergraduate Certificate course equips students with the knowledge and tools to build strong relationships with customers, resulting in increased loyalty and repeat business. By mastering CRM techniques, students can enhance customer satisfaction, drive revenue growth, and gain a competitive edge in the market. With a focus on practical applications, this course offers CRM training, marketing, and sales strategies, as well as industry-specific modules on hotel operations and management. Graduates can expect excellent career prospects in hotel management, sales, and marketing roles.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Customer Relationship Management (CRM) in Hotel Industry
• Hotel Operations Management
• Front Office Management
• Revenue Management
• Customer Service Skills
• Marketing Communications in Hospitality
• Human Resource Management in Hospitality
• Financial Management in Hospitality
• Quality Assurance and Control in Hospitality
• Strategic Planning in Hospitality Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Customer Relationship Management in Hotel Industry

The Undergraduate Certificate in Customer Relationship Management in Hotel Industry is a specialized program designed to equip students with the skills and knowledge required to excel in the hospitality sector.
This program focuses on teaching students how to build strong relationships with customers, manage their expectations, and provide exceptional service to drive business growth and loyalty.
Through a combination of theoretical and practical training, students will learn about customer relationship management strategies, marketing techniques, and communication skills.
The learning outcomes of this program include the ability to analyze customer needs, develop effective marketing campaigns, and implement customer relationship management systems.
The duration of the program is typically one year, with students completing a set of core modules and electives that cater to their interests and career goals.
The Undergraduate Certificate in Customer Relationship Management in Hotel Industry is highly relevant to the hospitality industry, where customer satisfaction and loyalty are crucial for business success.
By completing this program, graduates will be well-equipped to work in various roles, such as customer service managers, marketing coordinators, or relationship managers, and will have a competitive edge in the job market.
The program's focus on customer relationship management also aligns with the growing demand for digital transformation and data-driven decision-making in the hospitality industry.
Overall, the Undergraduate Certificate in Customer Relationship Management in Hotel Industry is an excellent choice for students looking to launch a career in the hospitality sector or advance their existing career prospects.

Why this course?

Customer Relationship Management in the hotel industry is a vital aspect of providing excellent customer service and driving business growth. According to a survey by the UK's Hotel and Catering Industry Association, 75% of UK hoteliers believe that customer relationship management is crucial for their business success (Source: Hotel and Catering Industry Association, 2020).
Statistic Value
Number of UK hoteliers who use CRM software 62%
Average revenue generated by CRM software for UK hoteliers 15%
Number of UK hoteliers who use CRM software for customer retention 80%

Who should enrol in Undergraduate Certificate in Customer Relationship Management in Hotel Industry?

Customer Relationship Management (CRM) in the hotel industry is an ideal career path for individuals who are passionate about delivering exceptional customer experiences.
The ideal audience for this Undergraduate Certificate includes:
Young professionals aged 18-30 with a strong interest in hospitality and customer service, such as those who have completed a Level 3 Diploma in Hospitality or a related field.
Individuals who have gained relevant work experience in the hotel industry, such as front-of-house staff, housekeeping team members, or customer service representatives, and wish to upskill and reskill in CRM.
Those who are looking to transition into a CRM role, such as a customer service manager or a relationship manager, and require a structured learning program to develop their skills and knowledge.
In the UK, the hospitality industry is a significant contributor to the economy, with over 2.5 million people employed in the sector, and the demand for skilled CRM professionals is expected to grow by 10% annually.