Undergraduate Certificate in Customer Relationship Management and Business Marketing

Monday, 15 September 2025 06:46:37

International applicants and their qualifications are accepted

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Overview

Overview

Customer Relationship Management (CRM) is at the heart of this Undergraduate Certificate in CRM and Business Marketing.

Designed for ambitious individuals seeking to kick-start their careers in marketing, this program equips learners with the essential skills to build and maintain strong customer relationships.

Through a combination of theoretical knowledge and practical applications, learners will gain a deep understanding of business marketing principles, including market research, segmentation, targeting, and positioning.

By the end of the program, learners will be able to analyze customer data, develop effective marketing strategies, and implement them to drive business growth.

Whether you're looking to transition into a marketing role or enhance your existing skills, this Undergraduate Certificate in CRM and Business Marketing is the perfect starting point.

Explore this exciting opportunity and discover how you can unlock your full potential in the world of customer relationship management.

Customer Relationship Management is at the heart of this Undergraduate Certificate in Customer Relationship Management and Business Marketing. By mastering CRM and marketing strategies, you'll develop a deep understanding of how to build strong relationships with customers, drive business growth, and stay ahead of the competition. This course offers key benefits such as enhanced communication skills, improved sales techniques, and a competitive edge in the job market. With a focus on practical applications, you'll gain hands-on experience in data analysis, market research, and campaign execution. Career prospects are excellent, with opportunities in various industries, including finance, retail, and technology.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research Methods •
• Consumer Behavior and Psychology •
• Brand Management and Positioning •
• Digital Marketing Strategies •
• Customer Relationship Management (CRM) Systems •
• Business Marketing Planning •
• Market Analysis and Segmentation •
• Sales and Account Management •
• Data-Driven Marketing Decision Making

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Customer Relationship Management and Business Marketing

The Undergraduate Certificate in Customer Relationship Management and Business Marketing is a specialized program designed to equip students with the skills and knowledge required to excel in the field of customer relationship management and business marketing. This program focuses on teaching students how to develop and implement effective customer relationship management strategies, as well as how to analyze and interpret market data to inform business decisions. By the end of the program, students will be able to apply their knowledge and skills to drive business growth and improve customer satisfaction. The duration of the Undergraduate Certificate in Customer Relationship Management and Business Marketing is typically one year, although this may vary depending on the institution and the student's prior qualifications. Students can expect to spend around 20 hours per week studying and completing coursework, as well as participating in internships or work placements. The industry relevance of this program is high, as businesses are increasingly recognizing the importance of customer relationship management and business marketing in driving revenue and growth. By completing this program, students will be well-positioned to secure roles in a variety of industries, including retail, finance, and healthcare. Upon completion of the program, students can expect to gain a range of skills and knowledge, including: - Understanding of customer relationship management principles and practices - Ability to analyze and interpret market data - Knowledge of business marketing strategies and techniques - Skills in data analysis and interpretation - Ability to develop and implement effective customer relationship management strategies Graduates of the Undergraduate Certificate in Customer Relationship Management and Business Marketing can expect to secure roles in a variety of industries, including business development, marketing, and customer service. They may also pursue further study in fields such as business administration, marketing, or a related field.

Why this course?

Customer Relationship Management and Business Marketing is a vital skillset in today's market, with the UK's customer service industry valued at £73.4 billion in 2020, according to a report by the Chartered Institute of Marketing. This significant figure highlights the importance of effective customer relationship management (CRM) and business marketing strategies in driving business growth and success.
UK Customer Service Industry Value (£ billion) Year
73.4 2020
64.6 2019
56.3 2018

Who should enrol in Undergraduate Certificate in Customer Relationship Management and Business Marketing?

Ideal Audience for Undergraduate Certificate in Customer Relationship Management and Business Marketing Are you a young professional looking to kickstart your career in marketing or customer service? Do you want to develop the skills to drive business growth and success in the UK job market?
Key Characteristics: Typically aged 18-25, with a strong interest in marketing and customer service. May have some work experience in related fields, but not necessarily in a management role. Willing to learn and develop new skills to enhance employability.
Career Goals: Seeking a career in customer-facing roles, such as account manager, customer service manager, or marketing coordinator. May also aspire to move into senior management positions or start their own business.
Skills and Knowledge: Basic understanding of marketing principles, customer relationship management, and business operations. Ability to work independently and as part of a team, with strong communication and problem-solving skills.
UK Job Market Statistics: According to the Chartered Institute of Marketing, the UK marketing industry is expected to grow by 3.5% annually, with over 100,000 new jobs created each year. The average salary for a marketing manager in the UK is around £35,000, with senior roles reaching up to £60,000.