Undergraduate Certificate in Customer Journey Mapping in Design Thinking

Thursday, 18 September 2025 16:14:14

International applicants and their qualifications are accepted

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Overview

Overview

Customer Journey Mapping

is a powerful design thinking approach that helps organizations understand their customers' needs and behaviors. By mapping the customer's journey, businesses can identify pain points, opportunities, and areas for improvement. This Customer Journey Mapping course is designed for designers and business professionals who want to learn how to create customer journey maps that drive business results.

Through this course, learners will gain a deep understanding of the customer journey mapping process, including how to conduct research, create maps, and analyze results. They will also learn how to apply customer journey mapping to real-world business problems, such as improving customer satisfaction and increasing sales.

By the end of the course, learners will be able to create effective customer journey maps that inform business decisions and drive growth. Whether you're a seasoned designer or just starting out, this course is perfect for anyone looking to learn the skills they need to succeed in customer journey mapping.

So why wait? Explore the world of customer journey mapping today and discover how it can help you drive business results and create a better customer experience.

Customer Journey Mapping is a powerful tool for understanding the complexities of customer behavior. This Undergraduate Certificate in Customer Journey Mapping in Design Thinking equips you with the skills to analyze, design, and optimize customer experiences. By learning from industry experts, you'll gain a deep understanding of how to create seamless, user-centered experiences that drive business success. With this course, you'll develop valuable skills in design thinking, user research, and service design, opening doors to exciting career opportunities in fields like product management, UX design, and business development. Unlock your potential and start mapping customer journeys today.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Customer Journey Mapping Fundamentals •
Understanding Customer Pain Points and Needs •
Identifying Touchpoints and Pain Points •
Empathizing with Customers through Research Methods •
Creating Customer Personas and Journey Maps •
Design Thinking Principles for Customer-Centric Design •
Co-Creation and Collaboration in Customer Journey Mapping •
Validating and Refining Customer Journey Maps •
Measuring and Evaluating Customer Journey Maps •
Implementing and Sustaining Customer Journey Mapping

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Customer Journey Mapping in Design Thinking

The Undergraduate Certificate in Customer Journey Mapping in Design Thinking is a specialized program that focuses on teaching students the skills to create customer-centric experiences through design thinking principles.
This program is designed to equip students with the knowledge and skills to map customer journeys, identify pain points, and develop innovative solutions to improve customer satisfaction and loyalty.
Upon completion of the program, students will be able to apply design thinking principles to create customer journey maps, conduct user research, and develop prototypes to test and refine their ideas.
The learning outcomes of this program include the ability to analyze customer data, identify trends and patterns, and develop targeted marketing strategies to improve customer engagement.
The duration of the program is typically one year, with students completing a series of coursework, projects, and capstone assignments.
Industry relevance is a key aspect of this program, as companies are increasingly recognizing the importance of customer-centric design in driving business success.
By studying customer journey mapping in design thinking, students will gain a competitive edge in the job market, with employers seeking candidates who can apply design thinking principles to drive business growth and innovation.
The skills and knowledge gained through this program can be applied across various industries, including retail, finance, healthcare, and technology, making it a versatile and valuable education for students.
Overall, the Undergraduate Certificate in Customer Journey Mapping in Design Thinking is a valuable education for students looking to launch a career in design thinking, customer experience, or related fields.

Why this course?

Customer Journey Mapping is a crucial aspect of design thinking in today's market, where understanding customer needs and pain points is vital for businesses to stay competitive. According to a survey by the UK's Design Council, 75% of companies believe that customer experience is a key differentiator in the market (Source: Design Council, 2020). Moreover, a study by the Centre for Retail Research found that 71% of UK consumers are more likely to switch to a competitor if their customer service is poor (Source: Centre for Retail Research, 2019).
Year Percentage of Companies
2018 62%
2019 68%
2020 75%

Who should enrol in Undergraduate Certificate in Customer Journey Mapping in Design Thinking?

Ideal Audience for Undergraduate Certificate in Customer Journey Mapping in Design Thinking Design thinking enthusiasts, product managers, UX designers, and business analysts in the UK looking to enhance their skills in customer-centric design and improve customer experience.
Key Characteristics: Professionals seeking to develop a deeper understanding of customer needs and behaviors, with a focus on design-led innovation and problem-solving.
Career Goals: To create customer-centric products and services, drive business growth, and stay ahead of the competition in a rapidly changing market, with the UK's design industry valued at £111 billion (Source: Design Council).
Prerequisites: No prior experience necessary, but a basic understanding of design principles and customer-centric thinking is recommended.