Undergraduate Certificate in Customer Centric Strategic Marketing

Wednesday, 18 February 2026 09:21:54

International applicants and their qualifications are accepted

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Overview

Overview

Customer Centric Strategic Marketing

is designed for aspiring marketers who want to develop a deep understanding of customer needs and preferences. This program focuses on teaching students how to create effective marketing strategies that drive business growth and customer satisfaction. Some of the key topics covered in the course include market research, segmentation, targeting, and positioning, as well as digital marketing channels such as social media and email marketing. By the end of the program, students will have gained the skills and knowledge needed to develop and implement customer-centric marketing strategies that meet the evolving needs of modern businesses. If you're passionate about marketing and want to learn how to put your customers at the heart of your business, explore this program further and discover how you can make a real difference in the world of marketing.

Customer Centric Strategic Marketing is an innovative course that empowers students to develop effective marketing strategies that prioritize customer needs. By focusing on customer-centric approaches, learners will gain a deep understanding of how to analyze customer behavior, preferences, and pain points. This customer-centric approach enables businesses to create personalized experiences, drive loyalty, and ultimately, boost revenue. With a strong foundation in marketing principles, data analysis, and digital marketing tools, graduates can pursue careers in strategic marketing, brand management, or market research. Unique features include interactive case studies, industry guest lectures, and a focus on sustainable marketing practices.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research Methods •
• Customer Segmentation and Profiling •
• Brand Management and Positioning •
• Digital Marketing Strategies •
• Social Media Marketing •
• Customer Relationship Management •
• Market Analysis and Competitive Intelligence •
• Strategic Marketing Planning •
• Data-Driven Marketing Decisions

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Customer Centric Strategic Marketing

The Undergraduate Certificate in Customer Centric Strategic Marketing is a specialized program designed to equip students with the knowledge and skills required to develop and implement effective marketing strategies that focus on customer needs and preferences.
This program is typically completed over a period of one year, consisting of 8-10 modules that cover various aspects of customer-centric marketing, including market research, brand management, digital marketing, and data analysis.
The learning outcomes of this program include the ability to analyze customer data and behavior, develop targeted marketing campaigns, and measure the effectiveness of marketing strategies. Students will also gain expertise in using marketing tools and technologies, such as social media, email marketing, and customer relationship management systems.
The Undergraduate Certificate in Customer Centric Strategic Marketing is highly relevant to the marketing industry, as companies are increasingly recognizing the importance of customer-centric approaches to drive business growth and competitiveness. By completing this program, graduates will be well-positioned to secure roles in marketing management, brand management, or digital marketing, and will have the skills and knowledge required to drive customer-centric marketing strategies in a variety of industries.
The program is designed to be flexible and accessible, with online and part-time study options available to suit different learning styles and commitments. This makes it an attractive option for working professionals and students who want to balance their studies with other responsibilities.
Overall, the Undergraduate Certificate in Customer Centric Strategic Marketing is a valuable investment for anyone looking to develop their skills and knowledge in customer-centric marketing, and to launch a successful career in this field.

Why this course?

Customer Centric Strategic Marketing is a vital skillset in today's market, with the UK's marketing industry valued at £1.3 billion in 2020, according to a report by the Chartered Institute of Marketing. The demand for professionals with expertise in customer-centric marketing continues to rise, with 71% of marketers believing that customer experience is the key differentiator for their business (Source: Econsultancy).
Year Percentage of Marketers Believing Customer Experience is Key
2019 63%
2020 71%
2021 75%

Who should enrol in Undergraduate Certificate in Customer Centric Strategic Marketing?

Ideal Audience for Undergraduate Certificate in Customer Centric Strategic Marketing Are you a marketing professional looking to upskill and stay ahead in the UK job market?
Key Characteristics: You're likely a recent graduate or someone with 1-3 years of experience in marketing, seeking to enhance your skills in customer-centric strategies and gain a competitive edge.
Industry Affinity: You're drawn to industries like retail, finance, or technology, where customer-centric marketing is crucial for success, and you want to learn from industry experts.
Career Goals: You aspire to take on leadership roles, drive business growth, or pursue a career in data-driven marketing, and you need a solid foundation in customer-centric strategic marketing.
UK Job Market Insights: According to a report by the Chartered Institute of Marketing, 75% of UK marketers believe that customer experience is the key differentiator in the market. By gaining this certification, you'll be well-equipped to deliver exceptional customer experiences and stay ahead in the competitive UK job market.