Undergraduate Certificate in Competitive Analysis in Marketing

Monday, 16 February 2026 02:57:49

International applicants and their qualifications are accepted

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Overview

Overview

Competitive Analysis in Marketing


Gain a deeper understanding of the market landscape and develop the skills to analyze competitors effectively.


This Undergraduate Certificate program is designed for marketing professionals who want to stay ahead of the curve and make data-driven decisions.


Learn how to identify market gaps, analyze customer behavior, and develop strategies to gain a competitive edge.


Some key concepts you'll cover include:

Market research, competitor profiling, customer segmentation, and campaign optimization.


Develop your skills in data analysis, interpretation, and presentation to drive business growth and success.


Take the first step towards becoming a competitive marketing expert and explore this Undergraduate Certificate program today!

Competitive Analysis is the backbone of successful marketing strategies. Our Undergraduate Certificate in Competitive Analysis in Marketing equips you with the skills to analyze and understand your competitors, identify market gaps, and develop effective marketing plans. By learning from industry experts, you'll gain a deep understanding of competitive analysis techniques, market research methods, and data-driven decision making. This course offers career prospects in marketing management, business development, and market research. Unique features include access to exclusive industry events, mentorship programs, and a network of like-minded professionals. Unlock your potential with our competitive analysis course and take your marketing career to the next level.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Market Research Methods •
Competitor Analysis •
Market Segmentation •
Target Market Identification •
Primary and Secondary Research •
SWOT Analysis •
Market Trend Analysis •
Competitive Landscape Analysis •
Brand Positioning •
Market Size Estimation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in Competitive Analysis in Marketing

The Undergraduate Certificate in Competitive Analysis in Marketing is a specialized program designed to equip students with the skills and knowledge required to analyze and understand the competitive landscape of the marketing industry.
This program focuses on teaching students how to conduct thorough market research, analyze competitors' strengths and weaknesses, and develop effective strategies to gain a competitive edge in the market.
Upon completion of the program, students will be able to apply their knowledge and skills to analyze competitors' marketing strategies, identify market trends, and develop innovative marketing solutions.
The duration of the Undergraduate Certificate in Competitive Analysis in Marketing is typically one year, which allows students to gain practical experience and apply their theoretical knowledge in real-world scenarios.
The program is highly relevant to the marketing industry, as companies are constantly looking for ways to stay ahead of their competitors and maintain a competitive advantage in the market.
By completing this program, students will gain a competitive edge in the job market and be able to secure roles in marketing management, competitive analysis, or related fields.
The program is designed to be flexible, allowing students to balance their academic and professional responsibilities while pursuing their career goals.
The Undergraduate Certificate in Competitive Analysis in Marketing is offered by various institutions, including universities and colleges, and is often recognized by employers as a valuable asset for marketing professionals.
The program is taught by experienced instructors who have a strong background in marketing and competitive analysis, providing students with the latest knowledge and techniques in the field.
The curriculum of the program includes courses on market research, competitive analysis, marketing strategy, and data analysis, among others, ensuring that students gain a comprehensive understanding of the subject matter.
The Undergraduate Certificate in Competitive Analysis in Marketing is an excellent choice for students who are interested in pursuing a career in marketing and want to gain a competitive edge in the job market.
By completing this program, students will be able to analyze competitors' marketing strategies, identify market trends, and develop innovative marketing solutions, making them highly sought after by employers in the marketing industry.

Why this course?

The Undergraduate Certificate in Competitive Analysis in Marketing has become increasingly significant in today's market, where businesses are constantly looking to stay ahead of the competition. According to a recent survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that understanding their competitors is crucial to their success (Source: CIM, 2022). This highlights the importance of having a solid grasp of competitive analysis in marketing. | Year | Number of Marketers Using Competitive Analysis | | --- | --- | | 2018 | 44% | | 2019 | 55% | | 2020 | 65% | | 2021 | 72% | | 2022 | 75% |

Who should enrol in Undergraduate Certificate in Competitive Analysis in Marketing?

Ideal Audience for Undergraduate Certificate in Competitive Analysis in Marketing Marketing professionals and students in the UK looking to enhance their skills in data-driven decision making, digital marketing, and business strategy are the primary target audience for this course.
Key Characteristics: Professionals with 1-3 years of experience in marketing, students pursuing a degree in marketing or a related field, and those seeking to upskill in competitive analysis, market research, and data analysis.
Career Goals: Upon completion of the course, graduates can expect to secure roles in marketing management, competitive intelligence, market research, and business strategy, with average salaries ranging from £25,000 to £40,000 in the UK.
Prerequisites: No prior knowledge of competitive analysis is required, but a basic understanding of marketing principles and data analysis tools is beneficial.