Undergraduate Certificate in B2C and B2B Marketing

Wednesday, 10 September 2025 11:11:05

International applicants and their qualifications are accepted

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Overview

Overview

Marketing

is a vital component of any successful business strategy. The Undergraduate Certificate in B2C and B2B Marketing is designed to equip learners with the skills and knowledge required to navigate the complexities of modern marketing.

With a focus on both B2C (business-to-consumer) and B2B (business-to-business) marketing, this program provides learners with a comprehensive understanding of how to effectively target and engage with different types of customers.

Through a combination of theoretical and practical modules, learners will gain a deep understanding of marketing principles, including market research, brand management, and digital marketing.

By the end of the program, learners will be equipped with the skills and knowledge to create and implement successful marketing campaigns that drive business results.

Whether you're looking to launch a new career or advance your existing one, the Undergraduate Certificate in B2C and B2B Marketing is the perfect choice. Explore this exciting opportunity further and discover how you can take your marketing skills to the next level.

Marketing is a vital component of any successful business strategy, and our Undergraduate Certificate in B2C and B2B Marketing is designed to equip you with the skills and knowledge needed to excel in this field. This course will help you understand the principles of marketing, including market research, segmentation, targeting, and positioning, as well as the latest trends and technologies in digital marketing. By the end of the program, you'll have a solid grasp of how to develop and implement effective marketing campaigns that drive results. With a strong foundation in marketing, you'll be well-positioned for a career in this field, with opportunities in both B2C and B2B sectors.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Digital Marketing Strategy
• Brand Management and Positioning
• Consumer Behavior and Psychology
• Market Research and Analysis
• Social Media Marketing
• Content Marketing and Creation
• Email Marketing and Automation
• Search Engine Optimization (SEO)
• Data-Driven Marketing and Analytics
• International Marketing and Cultural Intelligence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in B2C and B2B Marketing

The Undergraduate Certificate in B2C and B2B Marketing is a specialized program designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.
This program focuses on the differences between Business-to-Consumer (B2C) and Business-to-Business (B2B) marketing, allowing students to understand the unique challenges and opportunities presented by each market segment.
Through a combination of theoretical and practical learning, students will gain a comprehensive understanding of marketing principles, including market research, segmentation, targeting, and positioning (STP), branding, and digital marketing.
The program also covers industry-specific topics such as social media marketing, content marketing, and data-driven marketing, ensuring that students are equipped with the latest tools and techniques to drive business success.
Upon completion of the program, students will be able to apply their knowledge and skills to real-world marketing challenges, making them attractive candidates for entry-level marketing positions in B2C and B2B environments.
The duration of the program is typically one year, with students completing a series of modules that cover the key aspects of B2C and B2B marketing.
Industry relevance is a key aspect of this program, with many graduates going on to secure roles in top marketing agencies, brands, and organizations.
The skills and knowledge gained through this program are highly transferable, making it an excellent choice for students looking to launch their careers in marketing or transition into a new role.
Overall, the Undergraduate Certificate in B2C and B2B Marketing is an excellent choice for students looking to gain a competitive edge in the marketing industry.

Why this course?

Undergraduate Certificate in B2C and B2B Marketing is highly significant in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that digital marketing is crucial for business growth (Google Charts 3D Column Chart).
B2C Marketing B2B Marketing
£1.2 billion (2020 UK B2C marketing spend) £1.1 billion (2020 UK B2B marketing spend)
£1.5 billion (projected 2025 UK B2C marketing spend growth) £1.3 billion (projected 2025 UK B2B marketing spend growth)

Who should enrol in Undergraduate Certificate in B2C and B2B Marketing ?

B2C Marketing B2B Marketing
Ideal audience: Young professionals (18-30 years old) looking to kick-start their marketing careers, particularly those in the creative and digital sectors. In the UK, 1 in 5 marketers are under the age of 30, with 75% of them holding a degree in marketing or a related field. Ideal audience: Established professionals (25-45 years old) seeking to upskill or reskill in B2B marketing, often with a background in sales, business development, or a related field. The UK's marketing industry is worth £73.2 billion, with 90% of marketers believing that digital marketing is crucial to their business.
Key characteristics: Enthusiasm for marketing, basic knowledge of marketing principles, and a willingness to learn. In the UK, 60% of marketers believe that data analysis is essential to their role, highlighting the importance of B2C and B2B marketing in today's digital landscape. Key characteristics: Experience in sales or business development, a strong understanding of the business-to-business sales process, and a desire to transition into a marketing role. The UK's B2B marketing industry is expected to grow by 4.5% annually, driven by increasing demand for digital solutions.
Learning outcomes: Develop a comprehensive understanding of B2C and B2B marketing strategies, tactics, and tools. In the UK, 80% of marketers believe that continuous learning is essential to staying up-to-date with the latest marketing trends and technologies. Learning outcomes: Acquire the skills and knowledge needed to succeed in B2B marketing, including account management, lead generation, and sales enablement. The UK's marketing industry is expected to create over 100,000 new jobs by 2025, driven by the growing demand for digital marketing professionals.