Undergraduate Certificate in B2B and B2C Marketing Strategies

Friday, 20 February 2026 00:57:36

International applicants and their qualifications are accepted

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Overview

Overview

Undergraduate Certificate in B2B and B2C Marketing Strategies

Designed for aspiring marketers, this program equips students with the skills to develop and execute effective marketing strategies for both business-to-business (B2B) and business-to-consumer (B2C) markets.


Through a combination of theoretical knowledge and practical applications, learners will gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning.


They will also learn how to create and execute marketing campaigns, manage social media, and analyze market trends.


Some key takeaways from this program include:

Developing a customer-centric approach to marketing

Creating targeted marketing campaigns

Analyzing market trends and competitor activity


By the end of the program, learners will be equipped with the skills and knowledge to succeed in the competitive world of marketing.

So why wait? Explore the Undergraduate Certificate in B2B and B2C Marketing Strategies today and start building a successful marketing career.

Marketing strategies are the backbone of any successful business, and our Undergraduate Certificate in B2B and B2C Marketing Strategies is designed to equip you with the skills to excel in this field. By studying this course, you'll gain a deep understanding of how to develop and implement effective marketing strategies that drive business growth and customer engagement. With a focus on both B2B and B2C marketing, you'll learn how to analyze market trends, create targeted campaigns, and measure ROI. Upon completion, you'll be well-positioned for a career in marketing, with opportunities in management, consulting, or entrepreneurship.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Digital Marketing Fundamentals •
• B2B Marketing Strategies and Tactics •
• Consumer Behavior and Psychology •
• Branding and Positioning in B2B and B2C •
• Social Media Marketing for B2B and B2C •
• Content Marketing for B2B and B2C •
• Search Engine Optimization (SEO) for B2B and B2C •
• Email Marketing for B2B and B2C •
• Data-Driven Marketing Decision Making •
• Measuring and Evaluating Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in B2B and B2C Marketing Strategies

The Undergraduate Certificate in B2B and B2C Marketing Strategies is a specialized program designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.
This program focuses on teaching students how to develop and implement effective marketing strategies for both business-to-business (B2B) and business-to-consumer (B2C) markets, preparing them for careers in marketing management, brand management, and market research.
Upon completion of the program, students will be able to analyze market trends, develop targeted marketing campaigns, and measure the effectiveness of marketing strategies, all of which are essential skills for success in the marketing industry.
The duration of the program is typically one year, with students taking a combination of core and elective courses to gain a comprehensive understanding of B2B and B2C marketing strategies.
The program is highly relevant to the industry, as businesses are constantly seeking professionals who can develop and execute effective marketing strategies to drive growth and revenue.
By completing this program, students will gain a competitive edge in the job market and be well-prepared to pursue careers in marketing, sales, and business development.
The program is designed to be flexible, with online and on-campus options available to accommodate different learning styles and schedules.
The industry relevance of the program is further enhanced by the fact that many businesses are shifting their focus towards digital marketing, making it essential for marketers to have a solid understanding of B2B and B2C marketing strategies.
Overall, the Undergraduate Certificate in B2B and B2C Marketing Strategies is an excellent choice for students who want to launch a career in marketing or advance their existing career in this field.

Why this course?

Undergraduate Certificate in B2B and B2C Marketing Strategies is highly significant in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that digital marketing is crucial for business growth (Google Charts 3D Column Chart).
B2B Marketing Strategies B2C Marketing Strategies
£1.3 billion (2020 UK B2B marketing spend) £1.8 billion (2020 UK B2C marketing spend)
60% of B2B marketers use content marketing 80% of B2C marketers use social media

Who should enrol in Undergraduate Certificate in B2B and B2C Marketing Strategies?

B2B Marketing Strategies are ideal for
marketing professionals looking to upskill in
digital marketing and gain a competitive edge
in the UK, where according to a report by the
Chartered Institute of Marketing, 70% of UK businesses use digital marketing channels
and 60% of marketers believe that digital marketing
is crucial for business growth in the B2B and B2C sectors