Undergraduate Certificate in B2B Marketing for Managers

Monday, 21 July 2025 23:29:19

International applicants and their qualifications are accepted

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Overview

Overview

Our Undergraduate Certificate in B2B Marketing for Managers is designed to equip learners with essential knowledge and skills for success in today's dynamic digital landscape. This course provides flexibility and accessibility for students worldwide, allowing them to study at their own pace and convenience.
With a focus on B2B marketing strategies, market analysis, and digital marketing techniques, students will gain a competitive edge in the business-to-business sector.
Whether you are a seasoned professional looking to upskill or a manager seeking to enhance your marketing expertise, this certificate program is tailored to meet your needs.
Join us and take the first step towards advancing your career in B2B marketing!

Equip yourself with the essential skills and knowledge needed to excel in the dynamic world of B2B marketing with our Undergraduate Certificate in B2B Marketing for Managers. This comprehensive program is designed to provide managers with a deep understanding of B2B marketing strategies, tactics, and best practices. Through a combination of theoretical learning and practical applications, students will learn how to effectively target, engage, and convert business customers. From market research and segmentation to product positioning and pricing strategies, this certificate will empower you to drive growth and success in the competitive B2B landscape. Take the next step in your career today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Business-to-Business Marketing
• Strategic Marketing Planning for B2B
• Market Research and Analysis in B2B Marketing
• Digital Marketing Strategies for B2B
• Sales and Account Management in B2B
• Pricing and Negotiation in B2B Marketing
• Branding and Positioning in B2B Markets
• Customer Relationship Management in B2B
• International B2B Marketing
• Capstone Project in B2B Marketing for Managers

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Marketing Manager
Sales Manager
Business Development Manager
Product Manager
Account Manager
Brand Manager
Market Research Analyst

Key facts about Undergraduate Certificate in B2B Marketing for Managers

- Develop a deep understanding of business-to-business (B2B) marketing strategies and tactics
- Gain insights into key concepts such as lead generation, account-based marketing, and customer relationship management
- Learn how to create effective B2B marketing campaigns and measure their success
- Acquire skills to analyze B2B market trends and competitor behavior
- Understand the importance of data-driven decision-making in B2B marketing
- Industry-relevant curriculum designed for managers and professionals seeking to enhance their B2B marketing knowledge
- Practical case studies and real-world examples to apply theoretical concepts in a business context
- Interactive online platform for convenient and flexible learning
- Collaborate with peers and industry experts to broaden your professional network
- Equip yourself with the tools and strategies needed to excel in B2B marketing management roles.

Why this course?

An Undergraduate Certificate in B2B Marketing for Managers is crucial in meeting the growing industry demand for professionals with specialized skills in business-to-business marketing. In the UK, B2B marketing is a thriving sector, with companies increasingly focusing on building relationships with other businesses to drive sales and growth. According to a report by Statista, the B2B e-commerce market in the UK is projected to reach £218 billion by 2024, highlighting the significant opportunities for businesses to engage in B2B marketing strategies. Additionally, a study by the Chartered Institute of Marketing found that 85% of B2B marketers believe that their role is becoming more important within their organizations. By obtaining an Undergraduate Certificate in B2B Marketing for Managers, professionals can enhance their knowledge and skills in areas such as lead generation, account-based marketing, and customer relationship management. This qualification not only demonstrates expertise to employers but also equips individuals with the tools needed to succeed in the competitive B2B marketing landscape.
B2B e-commerce market in the UK £218 billion by 2024
Percentage of B2B marketers seeing increased importance 85%

Who should enrol in Undergraduate Certificate in B2B Marketing for Managers?

This course is designed for managers and professionals looking to enhance their skills in B2B marketing. Whether you are a marketing manager, sales manager, or business owner, this certificate will provide you with the knowledge and tools needed to succeed in the competitive B2B market.

Over 80% of B2B marketers believe that content marketing is a key strategy for success. 70% of B2B buyers watch videos throughout their path to purchase.
Nearly 90% of B2B buyers conduct online research before making a purchase decision. B2B companies with active blogs generate 67% more leads per month.

By enrolling in this course, you will learn how to create effective B2B marketing strategies, leverage digital marketing channels, and understand the buyer's journey in the B2B space. Stay ahead of the competition and take your B2B marketing skills to the next level with this certificate.