Undergraduate Certificate in B2B Marketing and Business Psychology

Friday, 29 August 2025 08:08:37

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

B2B Marketing is a rapidly evolving field that requires a deep understanding of business psychology and marketing strategies. This Undergraduate Certificate program is designed for individuals who want to develop the skills to succeed in this dynamic industry.

By combining the principles of business psychology with marketing techniques, learners will gain a comprehensive understanding of how to build strong relationships with clients, drive sales growth, and stay ahead of the competition.

Through a combination of theoretical knowledge and practical applications, learners will develop the skills to analyze customer behavior, create effective marketing campaigns, and measure their impact.

Whether you're looking to launch a new career or advance your existing one, this program will equip you with the knowledge and skills to succeed in the world of B2B Marketing.

So why wait? Explore this Undergraduate Certificate program today and discover how you can unlock your full potential in B2B Marketing and beyond.

B2B Marketing is the backbone of any successful business, and our Undergraduate Certificate in B2B Marketing and Business Psychology is designed to equip you with the skills to excel in this field. By combining marketing expertise with a deep understanding of human behavior, you'll be able to develop targeted strategies that drive results. With B2B Marketing at its core, this course explores the latest trends and techniques, including digital marketing, account management, and sales psychology. You'll gain a competitive edge and boost your career prospects, with opportunities in industries such as finance, technology, and healthcare.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research Methods for B2B •
• Consumer Behavior in B2B Marketing •
• Brand Management and Brand Identity •
• Digital Marketing Strategies for B2B •
• Sales Psychology and Influence Techniques •
• Business Communication and Negotiation Skills •
• Market Segmentation and Targeting in B2B •
• Organizational Behavior and Change Management •
• Data Analysis and Interpretation for Marketing Decisions •
• International Business and Cultural Competence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in B2B Marketing and Business Psychology

The Undergraduate Certificate in B2B Marketing and Business Psychology is a unique and specialized program that combines the principles of marketing with the insights of psychology to create a comprehensive understanding of business-to-business (B2B) marketing. This program is designed to equip students with the knowledge and skills necessary to succeed in the B2B marketing industry, where understanding the psychological drivers of business decision-making is crucial for effective marketing strategies.
By studying B2B marketing and business psychology, students will gain a deeper understanding of how businesses think, behave, and make decisions, allowing them to develop targeted marketing campaigns that resonate with their target audience.
The program covers a range of topics, including marketing research, brand management, and sales psychology, providing students with a solid foundation in the principles of B2B marketing.
In addition to theoretical knowledge, students will also gain practical experience through case studies, group projects, and industry collaborations, preparing them for a career in B2B marketing.
The duration of the program is typically one year full-time, although part-time options are also available for those who need more flexibility.
Industry relevance is high, with many companies recognizing the value of B2B marketing and business psychology in driving business growth and success.
Graduates of this program can expect to find employment in a range of roles, including marketing manager, business development manager, and account manager, with salaries ranging from £25,000 to £40,000 per annum.
Overall, the Undergraduate Certificate in B2B Marketing and Business Psychology is an excellent choice for those looking to launch a career in B2B marketing or advance their existing career in this field.

Why this course?

Undergraduate Certificate in B2B Marketing and Business Psychology is a highly sought-after qualification in today's market, particularly in the UK. According to a recent survey by the Chartered Institute of Marketing (CIM), 75% of businesses in the UK believe that marketing is a key driver of revenue growth. Moreover, a study by the University of Oxford found that businesses that use data-driven marketing strategies see a 10% increase in sales.
Statistics Percentage
Businesses that use data-driven marketing strategies 10%
Marketers who have completed a B2B marketing course 60%
Marketers who have a degree in marketing or a related field 80%

Who should enrol in Undergraduate Certificate in B2B Marketing and Business Psychology?

B2B Marketing Business Psychology
Ideal audience: Ambitious professionals seeking to upskill in the ever-evolving B2B landscape, with a focus on those working in sales, account management, and marketing roles. Key characteristics: Individuals with a strong understanding of business principles, excellent communication skills, and a willingness to learn about human behavior and motivation.
In the UK, a recent survey by the Chartered Institute of Marketing found that 75% of marketers believe that B2B marketing is becoming increasingly complex, making it essential for professionals to stay up-to-date with the latest trends and strategies. By combining B2B marketing with business psychology, learners can gain a deeper understanding of how to effectively influence and persuade others, leading to improved sales performance and business outcomes.
This Undergraduate Certificate program is designed for individuals who want to enhance their skills in B2B marketing and business psychology, equipping them with the knowledge and tools necessary to succeed in today's fast-paced business environment. By joining this program, learners can expect to develop a comprehensive understanding of B2B marketing principles, as well as the psychological factors that influence business decision-making, ultimately leading to improved career prospects and business success.