Undergraduate Certificate in B2B Marketing Principles

Thursday, 11 September 2025 21:03:28

International applicants and their qualifications are accepted

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Overview

Overview

B2B marketing

is a specialized field that requires a deep understanding of business-to-business interactions. This Undergraduate Certificate in B2B Marketing Principles is designed for individuals who want to develop the skills needed to succeed in this area.

By studying B2B marketing, learners will gain a solid foundation in the key concepts and strategies that drive business growth.

Some of the topics covered include market research, segmentation, targeting, and positioning, as well as digital marketing channels and sales techniques.

Throughout the program, learners will be able to apply theoretical knowledge to real-world scenarios, developing practical skills that can be applied in a variety of business settings.

Whether you're looking to launch a new career or advance your existing one, this certificate program can help you achieve your goals.

So why wait? Explore the Undergraduate Certificate in B2B Marketing Principles today and start building the skills you need to succeed in this exciting field.

B2B Marketing Principles is the foundation of a successful business strategy. This Undergraduate Certificate course equips you with the essential skills to navigate the complex world of business-to-business marketing. By mastering B2B Marketing Principles, you'll gain a deep understanding of how to identify and target key decision-makers, develop effective marketing campaigns, and measure their impact. With B2B Marketing Principles, you'll be well on your way to a career in marketing, sales, or business development. You'll also benefit from B2B Marketing Principles being taught by industry experts, providing a unique and engaging learning experience.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Digital Marketing Fundamentals •
• B2B Marketing Strategy •
• Brand Management in B2B •
• Customer Relationship Management (CRM) in B2B •
• Content Marketing for B2B •
• Search Engine Optimization (SEO) for B2B •
• Social Media Marketing for B2B •
• Email Marketing in B2B •
• Data-Driven Decision Making in B2B Marketing •
• Measuring and Evaluating B2B Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in B2B Marketing Principles

The Undergraduate Certificate in B2B Marketing Principles is a specialized program designed to equip students with the essential skills and knowledge required to succeed in business-to-business (B2B) marketing.
This certificate program focuses on teaching students how to develop and implement effective marketing strategies that drive sales and revenue growth in a B2B context.
Upon completion of the program, students will be able to analyze market trends, identify target audiences, and create customized marketing campaigns that meet the unique needs of B2B clients.
The learning outcomes of the Undergraduate Certificate in B2B Marketing Principles include the ability to develop and execute a comprehensive marketing plan, create engaging content that resonates with B2B audiences, and measure the effectiveness of marketing campaigns.
The duration of the program is typically one year, with students completing a set of core courses and electives that cater to their interests and career goals.
The Undergraduate Certificate in B2B Marketing Principles is highly relevant to the B2B marketing industry, as it provides students with the skills and knowledge required to succeed in this fast-paced and competitive field.
Many industries, including technology, finance, and healthcare, rely heavily on B2B marketing to drive sales and revenue growth, making this certificate program an attractive option for students looking to launch or advance their careers in these fields.
By completing the Undergraduate Certificate in B2B Marketing Principles, students can gain a competitive edge in the job market and pursue a range of career opportunities in B2B marketing, including marketing manager, account manager, and business development manager.
The program is designed to be flexible and accommodating, with online and on-campus options available to suit the needs of working professionals and students who require more flexibility in their studies.
Overall, the Undergraduate Certificate in B2B Marketing Principles is an excellent choice for students who want to develop the skills and knowledge required to succeed in B2B marketing and launch or advance their careers in this exciting and rewarding field.

Why this course?

Undergraduate Certificate in B2B Marketing Principles holds significant importance in today's market, where businesses are increasingly shifting their focus towards digital marketing strategies. According to a survey conducted by the Chartered Institute of Marketing (CIM), 75% of UK businesses now use digital marketing as a key part of their overall marketing strategy.
Year Percentage of Businesses Using Digital Marketing
2015 45%
2018 65%
2020 75%

Who should enrol in Undergraduate Certificate in B2B Marketing Principles?

B2B Marketing Principles Ideal Audience
Recent UK graduates in business, marketing, or a related field Individuals looking to kick-start their careers in B2B marketing, with an average age of 22, and a median salary of £25,000 per annum (Source: Higher Education Statistics Agency, 2020)
Aspiring marketing professionals with little to no experience in B2B marketing Those seeking to develop essential skills in B2B marketing, including digital marketing, account management, and sales strategy, with 71% of UK businesses expecting to increase their digital marketing spend in the next two years (Source: CIPR, 2022)
Entrepreneurs and small business owners Individuals looking to enhance their marketing skills to grow their businesses, with 60% of UK small businesses reporting that marketing is a key factor in their success (Source: Federation of Small Businesses, 2020)