Undergraduate Certificate in A/B Testing

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International applicants and their qualifications are accepted

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Overview

Overview

Undergraduate Certificate in A/B Testing

Designed for aspiring data analysts and marketers, this certificate program equips learners with the skills to design, analyze, and interpret A/B tests.


Through a combination of theoretical foundations and practical applications, students will gain a deep understanding of statistical methods, experimental design, and data visualization.


By the end of the program, learners will be able to apply A/B testing principles to drive data-driven decision making in various industries.


Some key takeaways include: understanding statistical significance, creating effective hypotheses, and interpreting results in the context of business goals.


Whether you're looking to advance your career or start a new path, the Undergraduate Certificate in A/B Testing is an excellent choice for those seeking to unlock the power of data-driven decision making.

A/B Testing is a game-changer in the world of data-driven decision making. This Undergraduate Certificate program teaches you how to design, analyze, and implement A/B Testing to drive business growth and improve user experience. With this course, you'll gain hands-on experience with tools like Google Optimize and VWO, and learn how to measure the impact of your tests on conversion rates, customer satisfaction, and revenue. You'll also develop essential skills in statistical analysis, data visualization, and project management. Upon completion, you'll be equipped to take on a A/B Testing role in various industries, including marketing, product management, and e-commerce.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Statistical Hypothesis Testing for A/B Testing
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• Experimental Design Principles for A/B Testing
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• Data Analysis and Interpretation in A/B Testing
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• Confidence Intervals for A/B Testing Results
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• Regression Analysis for A/B Testing
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• Sampling Distributions and Central Limit Theorem
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• A/B Testing for Continuous and Categorical Variables
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• Meta-Analysis and A/B Testing
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• A/B Testing for Mobile and Web Applications
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• Advanced Statistical Techniques in A/B Testing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Undergraduate Certificate in A/B Testing

The Undergraduate Certificate in A/B Testing is a specialized program designed to equip students with the skills and knowledge required to design, implement, and analyze experiments to optimize business outcomes.
This program focuses on teaching students how to apply statistical methods and data analysis techniques to drive informed decision-making in a rapidly changing business environment.
Upon completion of the program, students will be able to apply A/B testing principles to improve website usability, increase conversion rates, and enhance overall business performance.
The learning outcomes of the program include the ability to design and execute experiments, collect and analyze data, and interpret results to inform business decisions.
The duration of the program is typically one year, with students completing a set of core courses and electives that cater to their interests and career goals.
Industry relevance is a key aspect of the program, with many organizations recognizing the value of A/B testing in driving business growth and competitiveness.
By completing the Undergraduate Certificate in A/B Testing, students can pursue a range of career opportunities in data analysis, marketing, and product development, and can also leverage the skills to advance their careers in existing roles.
The program is designed to be flexible, with online and on-campus delivery options available to accommodate different learning styles and schedules.
Overall, the Undergraduate Certificate in A/B Testing provides students with a unique combination of theoretical foundations and practical skills, preparing them for success in a rapidly evolving business landscape.

Why this course?

A/B Testing has become a crucial aspect of digital marketing in the UK, with 71% of marketers using A/B testing to measure the impact of their campaigns (Source: Google Analytics). The demand for professionals with expertise in A/B testing is on the rise, with 60% of marketers planning to increase their A/B testing efforts in the next year (Source: Google Analytics).
Year A/B Testing Adoption
2018 40%
2019 55%
2020 71%

Who should enrol in Undergraduate Certificate in A/B Testing?

Ideal Audience for Undergraduate Certificate in A/B Testing Are you a UK-based student looking to kickstart your career in data-driven decision making? Do you have a passion for analytics and a desire to drive business growth through experimentation and optimization?
Key Characteristics: - Age: 18-21 years old
Academic Background: - A-levels or equivalent in a relevant subject (e.g., mathematics, statistics, computer science)
Career Goals: - Data Analyst
Industry Affinity: - Finance, Retail, Healthcare, and Technology sectors
Location: - UK-based students