Professional certificate in Storytelling and influencing in marketing

Thursday, 19 February 2026 09:48:56

International applicants and their qualifications are accepted

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Overview

Overview

Storytelling in marketing

is an art that captivates audiences and drives results. This professional certificate program teaches you how to craft compelling narratives that influence customer behavior and boost brand loyalty.
Effective storytelling is key to creating engaging content, building brand identity, and differentiating your business from competitors. By mastering the art of storytelling, you'll learn how to connect with your target audience, convey your message, and leave a lasting impression.
Through a combination of theoretical foundations and practical exercises, you'll develop the skills to create stories that resonate with your audience, drive sales, and grow your business. Whether you're a marketer, entrepreneur, or communications professional, this certificate program will help you unlock the power of storytelling in marketing.
So why wait? Explore the world of storytelling in marketing today and discover how you can use this powerful tool to achieve your business goals.

Storytelling is a powerful marketing tool that can captivate audiences and drive results. Our Professional Certificate in Storytelling and Influencing in Marketing teaches you how to craft compelling narratives that resonate with your target audience. By mastering the art of storytelling, you'll learn to create engaging content, build brand awareness, and drive sales. With this course, you'll gain a deeper understanding of how to influence your audience and make a lasting impact. You'll also develop essential skills in content creation, audience engagement, and campaign measurement. Upon completion, you'll be equipped to take on a leadership role in your organization's marketing team.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Storytelling Fundamentals •
Understanding Your Audience •
Crafting Compelling Narratives •
Emotional Connection and Persuasion •
Brand Voice and Tone •
Influencing Consumer Behavior •
Measuring Storytelling Success •
Storytelling in Digital Marketing •
Creating Engaging Visual Content •
Advanced Storytelling Techniques

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional certificate in Storytelling and influencing in marketing

The Professional Certificate in Storytelling and Influencing in Marketing is a comprehensive program designed to equip marketing professionals with the skills necessary to craft compelling narratives and influence their target audience.
This program focuses on teaching students how to develop a unique voice and perspective, and how to use storytelling techniques to engage and persuade their audience.
Through a combination of coursework, projects, and real-world applications, students will learn how to analyze their target audience, develop a compelling narrative, and create a marketing strategy that incorporates storytelling and influencing techniques.
Upon completion of the program, students will be able to demonstrate their ability to create a marketing campaign that effectively uses storytelling and influencing techniques to achieve its goals.
The program is designed to be completed in 4-6 months, with a flexible schedule that allows students to balance their coursework with their existing work commitments.
The Professional Certificate in Storytelling and Influencing in Marketing is highly relevant to the marketing industry, as more and more companies are recognizing the power of storytelling and influencing in driving engagement and conversion.
By completing this program, students will gain a competitive edge in the job market and be well-equipped to take on leadership roles in marketing and communications.
The program is taught by industry experts who have extensive experience in marketing and storytelling, and who are passionate about helping students develop their skills and achieve their goals.
Throughout the program, students will have the opportunity to work on real-world projects and collaborate with peers and industry professionals to develop their skills and build their network.
The Professional Certificate in Storytelling and Influencing in Marketing is a valuable investment for anyone looking to advance their career in marketing and communications, and to develop the skills necessary to succeed in this fast-paced and competitive industry.

Why this course?

Professional certificate in Storytelling and influencing in marketing has become increasingly significant in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that storytelling is a key component of effective marketing communications (Source: CIM, 2020). This trend is expected to continue, with 71% of marketers planning to increase their investment in storytelling and influencing in the next two years (Source: Econsultancy, 2020).
Year Percentage of Marketers Investing in Storytelling and Influencing
2020 71%
2019 63%
2018 56%

Who should enrol in Professional certificate in Storytelling and influencing in marketing?

Ideal Audience for Professional Certificate in Storytelling and Influencing in Marketing Are you a marketing professional looking to elevate your skills and make a lasting impact on your audience? Do you want to learn how to craft compelling narratives that drive engagement and conversion?
Demographics: Our ideal candidate is a UK-based marketing professional with at least 2 years of experience in digital marketing, social media, or content creation. They are likely to be working in a fast-paced environment, juggling multiple projects and deadlines.
Skills and Interests: Professionals with a passion for storytelling, content creation, and social media marketing are ideal candidates. They should have a solid understanding of marketing principles, including brand awareness, lead generation, and customer engagement.
Career Goals: Our ideal candidate is looking to advance their career in marketing, taking on more senior roles or starting their own business. They want to develop the skills and knowledge to create compelling narratives that drive business results.
Statistics: According to a recent survey by the Chartered Institute of Marketing, 75% of UK marketers believe that storytelling is a key component of effective marketing. By taking our Professional Certificate in Storytelling and Influencing in Marketing, you can tap into this trend and stay ahead of the competition.