Professional Certificate in e-CRM in Hospitality Management

Sunday, 06 July 2025 06:56:40

International applicants and their qualifications are accepted

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Overview

Overview

Our Professional Certificate in e-CRM in Hospitality Management is designed to equip learners with the essential knowledge and skills needed to thrive in today's digital landscape. This course offers flexibility and accessibility for students worldwide, allowing them to study at their own pace and convenience.
Through a comprehensive curriculum, students will gain a deep understanding of e-CRM strategies and techniques specific to the hospitality industry.
With no case studies or practicals involved, this course focuses on theoretical concepts and practical applications, ensuring that graduates are well-prepared to succeed in the competitive hospitality sector.
Join us and take your career to new heights in e-CRM!

This comprehensive Professional Certificate in e-CRM in Hospitality Management is designed to equip you with the essential skills and knowledge needed to excel in the fast-paced world of electronic Customer Relationship Management. Through a blend of theoretical concepts and practical applications, you will learn how to effectively utilize e-CRM strategies to enhance customer satisfaction, loyalty, and retention in the hospitality industry. Our expert instructors will guide you through topics such as data analytics, personalized marketing campaigns, and customer segmentation. By the end of this course, you will be well-equipped to drive revenue growth and create memorable guest experiences in the digital age.

Enroll now and take your career to new heights!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to e-CRM in Hospitality Management
• Customer Relationship Management Strategies
• Data Analytics for e-CRM
• Personalization and Customization in e-CRM
• Social Media and Online Reputation Management
• Email Marketing and Automation
• Mobile Marketing and Apps in Hospitality
• Loyalty Programs and Customer Retention
• Integrating e-CRM with Revenue Management
• Case Studies and Best Practices in e-CRM in Hospitality Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

1. e-CRM Manager
2. Hospitality Marketing Specialist
3. Guest Relations Manager
4. Customer Experience Coordinator
5. Revenue Management Analyst
6. Digital Marketing Specialist
7. CRM Implementation Consultant

Key facts about Professional Certificate in e-CRM in Hospitality Management

- Gain expertise in e-CRM strategies tailored for the hospitality industry
- Learn to enhance customer relationships through digital channels
- Understand the importance of data analytics in e-CRM for personalized guest experiences
- Develop skills in implementing e-CRM tools and technologies
- Acquire knowledge on managing online reputation and customer feedback
- Industry-relevant curriculum designed for hospitality professionals
- Practical insights from experienced instructors in the field
- Interactive online platform for convenient learning
- Networking opportunities with industry peers
- Stay updated on the latest trends in e-CRM for hospitality management.

Why this course?

Statistics Importance
70% of UK consumers expect personalized experiences from hospitality businesses.
£23 billion is the estimated value of the UK hospitality industry by 2023.
50% of UK hotels plan to invest in e-CRM technologies in the next year.
The Professional Certificate in e-CRM in Hospitality Management is crucial due to the increasing demand for personalized experiences in the industry. With 70% of UK consumers expecting tailored services, businesses need professionals equipped with e-CRM skills to meet these expectations. The projected £23 billion value of the UK hospitality industry highlights the significant economic impact, emphasizing the need for effective customer relationship management strategies. Furthermore, with 50% of UK hotels planning to invest in e-CRM technologies, professionals with specialized training in this area will be in high demand. This certificate provides essential knowledge and skills to navigate the evolving landscape of hospitality management, making it a valuable asset for individuals seeking to advance their careers in the industry.

Who should enrol in Professional Certificate in e-CRM in Hospitality Management?

This course is designed for professionals in the hospitality industry who want to enhance their skills in e-CRM (electronic Customer Relationship Management). Whether you are a hotel manager, marketing executive, or revenue manager, this course will provide you with the knowledge and tools to effectively manage customer relationships in the digital age. Statistics show that e-CRM is crucial for success in the hospitality industry. According to a study by Statista, 78% of UK travelers use online channels to research and book their accommodation. Additionally, 62% of customers expect personalized offers from hotels based on their preferences and past interactions. By enrolling in this course, you will learn how to leverage e-CRM strategies to attract and retain customers, increase revenue, and build brand loyalty. With a comprehensive curriculum and practical case studies, you will gain the skills needed to excel in the competitive hospitality market. | Statistics | UK Data | |--------------------------|---------------------------| | 78% of travelers use online channels for booking | Statista | | 62% of customers expect personalized offers from hotels | Statista |