Professional Certificate in Web Analytics for Digital Marketers

Thursday, 12 February 2026 19:00:17

International applicants and their qualifications are accepted

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Overview

Overview

Web Analytics

is a crucial tool for digital marketers to measure and optimize their online performance. This Professional Certificate program is designed for marketers who want to gain a deeper understanding of web analytics and its application in the digital marketing landscape. Some key concepts covered in the program include data analysis, reporting, and interpretation, as well as metrics such as click-through rates, conversion rates, and return on investment (ROI). The program also explores advanced topics like A/B testing, segmentation, and predictive analytics. By completing this certificate program, learners will gain the skills and knowledge needed to analyze and interpret web analytics data, make data-driven decisions, and drive business results. If you're interested in taking your digital marketing skills to the next level, explore this program further to learn more about web analytics and its applications.

Web Analytics is a crucial skill for digital marketers, and our Professional Certificate program helps you master it. By learning to analyze and interpret website data, you'll gain a deeper understanding of your audience and optimize your marketing strategies for better results. With this course, you'll develop skills in data collection, analysis, and reporting, as well as learn how to use tools like Google Analytics. You'll also explore the impact of web analytics on business performance and stay up-to-date with industry trends. Upon completion, you'll be equipped to drive data-driven decision making and advance your career in digital marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Collection and Measurement •
• Web Analytics Tools (Google Analytics, Adobe Analytics) •
• Session Recording and Heat Maps •
• Conversion Tracking and Goal Setting •
• User Behavior Analysis (Bounce Rate, Time on Site) •
• Segmentation and Targeting •
• A/B Testing and Experimentation •
• Data Interpretation and Reporting •
• Web Analytics for Mobile Devices

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Web Analytics for Digital Marketers

The Professional Certificate in Web Analytics for Digital Marketers is a comprehensive online course designed to equip digital marketers with the skills and knowledge required to measure, analyze, and optimize website data.
This program is offered by leading institutions and is highly relevant to the digital marketing industry, where data-driven decision-making is becoming increasingly important.
Upon completion of the course, learners can expect to gain a solid understanding of web analytics principles, including data collection, analysis, and reporting.
They will also learn how to use popular web analytics tools such as Google Analytics, and how to apply their knowledge to drive business growth and improve marketing campaigns.
The duration of the course varies depending on the institution, but most programs can be completed in 4-6 months.
Throughout the course, learners will have access to a range of resources, including video lectures, interactive exercises, and a community of peers and instructors.
The Professional Certificate in Web Analytics for Digital Marketers is an excellent choice for anyone looking to advance their career in digital marketing, particularly those working in roles such as marketing analyst, digital marketing specialist, or e-commerce manager.
By gaining the skills and knowledge required to measure and analyze website data, learners can make data-driven decisions, improve marketing campaigns, and drive business growth.
The course is also highly relevant to the digital marketing industry, where data-driven decision-making is becoming increasingly important.
Overall, the Professional Certificate in Web Analytics for Digital Marketers is a valuable investment for anyone looking to advance their career in digital marketing.

Why this course?

Professional Certificate in Web Analytics is a highly sought-after credential for digital marketers in the UK, with 71% of marketers considering web analytics a key skill for their role (Source: Google Analytics Academy). To stay ahead in the industry, it's essential to understand how to measure and analyze website data effectively.
Key Skills Percentage of Marketers
Web Analytics 71%
Data Analysis 64%
Conversion Rate Optimization 56%
SEO and PPC 53%

Who should enrol in Professional Certificate in Web Analytics for Digital Marketers?

Ideal Audience for Professional Certificate in Web Analytics for Digital Marketers Digital marketers in the UK are in high demand, with the industry projected to reach £14.9 billion by 2025, growing at a CAGR of 13.4%.
Professionals with 2+ years of experience in digital marketing, seeking to upskill and enhance their career prospects, are ideal candidates. Those interested in data-driven decision making, website optimization, and online campaign analysis will benefit from this certification.
Digital marketing professionals in the UK, particularly those working in e-commerce, B2B, and social media, will find this certification highly relevant. The ability to measure and analyze website performance, track user behavior, and optimize campaigns for better ROI is a highly sought-after skill in the industry.
Individuals with a basic understanding of web analytics tools, such as Google Analytics, and a willingness to learn and apply new skills will excel in this program. By the end of the certification, learners will be able to interpret data, create actionable insights, and drive business growth through data-driven decision making.